|Weekly SEO news: 3 March 2015|
the latest issue of the Search Engine Facts newsletter.
In a post on Google's official blog, Google announced the addition of mobile-friendly factors to the ranking algorithm. How will this change affect the rankings of your web pages and what do you have to do to benefit from this change?
In the news: a study about website speed as a ranking
factor, AdWords call-only campaigns, the latest search engine
statistics, and more.
Table of contents:
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|1. Official: Google adds mobile-friendly factors to the ranking algorithm|
|In a post
on Google's official blog, Google announced the addition of
mobile-friendly factors to the ranking algorithm. How will this change
affect the rankings of your web pages and what do you have to do to
benefit from this change?
What exactly has Google announced?
Starting on 21 April 2015, Google will be using mobile friendly factors in the ranking algorithm for mobile search results:What do you have to do now?
It is important to make sure that your web pages are mobile-friendly. Fortunately, Google has a tool for this that is available here. Just enter the URL of your website and click the "Analyze" button. If your website passes the test, you will see something like this:Being mobile-friendly is not enough
A website that currently does not have high rankings won't get high rankings just because it is mobile-friendly. There are many more things that Google wants to find on your web pages. Check your website with the website audit tool in SEOprofiler to make sure that Google can index all pages of your website.
In addition, use the Top 10 Optimizer in SEOprofiler to make sure that Google shows your web pages for the right keywords. If you haven't done it yet, create your SEOprofiler account now:
|2. Search engine news and articles of the week|
| Bing director's stories from the new world of search
"The new world of search is categorically different. [...] And the query of the future won’t be a keyword or even a keyword that triggers a semantic search. Instead, your search engine will recognize your 'change in state,' Weitz says.
"Google Sites led the U.S. explicit core search market in January with 64.4 percent market share, followed by Microsoft Sites with 19.7 percent and Yahoo Sites with 13.0 percent (up 1.0 percentage point). Ask Network accounted for 1.8 percent of explicit core searches, followed by AOL, Inc. with 1.1 percent."
"One on-site aspect that can be largely controlled by site owners is web site performance. However, the role of speed in search engine rankings has not been studied as well as other ranking factors. [...]
"A patent granted to Google this past fall explores how the search engine looks for patterns on Web pages to use to find facts on the Web to fill up Google’s data repository (Knowledge Base). [...]
Google AdWords introduces call-only campaigns
"Today we’re introducing call-only campaigns, a new and easy way for businesses to reach potential customers by prominently showing your phone number, business description and call button [...]
Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|