|Weekly SEO news: 14 April 2015|
the latest issue of the Search Engine Facts newsletter.
The new AdWords Profiler tool in SEOprofiler enables you
to spy on the Google AdWords campaigns of your competitors. Benefit
from the work of your competitors and improve your own campaigns.
In the news: brand searches won't be impacted by
Google's mobile algorithm, a new feature in Google's Webmaster Tool, a
patent shows how Google might index the deep web, and more.
Table of contents:
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|2. Search engine news and articles of the week|
| Is Marissa Mayer about to go to war with Google in
search? These screenshots suggest yes
"Is Yahoo CEO Marissa Mayer is about to push Yahoo back into a search war with Google? [...]
Even though Yahoo's mobile search engine currently uses
Bing, the Microsoft-Yahoo search deal never included mobile search.
Yahoo could stop using Bing on mobile search and continue its desktop
deal with Microsoft."
"John Mueller of Google said, while there will be slight ranking demotion for the brand, since the brand page is the most relevant result, it is unlikely that the brand page will not rank number one in the search results."
"If you are in the Google Webmaster Tools alpha/beta for Search Analytics (formerly called Search Insights), they have just added a brand new feature that allows you to filter by URL when looking at the page reporting data."
Editor's note: instead of using Google Webmaster Tools you can also use the website audit tool in SEOprofiler. The website audit tool analyzes many more factors, it includes filter by URL (and many more filters) and it helps you to detect the things that Google won't tell you.
"The Deep Web, i.e., content hidden behind HTML forms, has long been acknowledged as a significant gap in search engine coverage. Since it represents a large portion of the structured data on the Web, accessing Deep-Web content has been a long-standing challenge for the database community."
Google begins including dates on answer boxes in search results to show timeliness
"One of the criticisms about Google’s answer boxes is
that it is hard to tell just how recent, or not, the information
presented in the answer boxes is. Well, Google seems to be looking at a
way to alleviate these concerns by now showing the date attributed to
the content shown in the answer box."
Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|