|Weekly SEO news: 28 April 2015|
the latest issue of the Search Engine Facts newsletter.
Ever since Google announced their new mobile ranking algorithm, many webmasters were afraid of the upcoming 'mobilegeddon'. Google released the new algorithm on April, 21st. Was it as bad as expected? Do you still have to adjust your web pages?
In the news: page speed might not be a ranking factor
anymore, site-wide footer links still seem to work, mobile results get
new breadcrump design, and more.
Table of contents:
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| 1. Mobilegeddon is here and it is not as bad as
Ever since Google announced their new mobile ranking
algorithm, many webmasters were afraid of the upcoming 'mobilegeddon'.
Google released the new algorithm on April, 21st. Was it as bad as
expected? Do you still have to adjust your web pages?
What exactly is Google's new algorithm?
On 21 April, Google released a new ranking algorithm that changes the way web pages are ranked in Google's mobile results. According to Google, web pages that do not display correctly on mobile phones, will get lower rankings than before:
According to Google, there are 4.7% more mobile-friendly websites today than two months ago, when Google announced the new algorithm. The update doesn’t apply to all devices or results:
Many webmasters changed their websites - was it worth it?
It seems that Google hasn't put much weight on it in the rankings yet. The mobile results haven't changed dramatically and for most websites, the effect seems to be small. Some websites saw dropped rankings for some of their keywords but not for all.
Of course, it might be too early to tell as Google said that rolling out the update would take several days.
Before you change your web pages, consider this
When Google announced that secure websites would get an
lot of websites added SSL certificates in a hurry and encountered many
problems that were hard to fix (broken security certificates, broken
plugins, less relevant AdSense ads, etc.). So far, HTTPS sites don't
seem to rank better than regular websites.
The new mobile algorithm could be similar. A new mobile website can also cause problems:
As long as everything is okay with your website, it's probably better to wait and see.
There are many things that are more important
Even Google makes it clear that the mobile algorithm is only one of many factors that influences the position of a website:
"Note that this is just one of over 200 signals we use to evaluate the best results. Non-mobile-friendly sites won’t disappear from mobile Search results—they may still rank high if they hold great content the user wants. [...]
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query."
Before you make your web pages mobile-friendly, make sure that everything else is correct. Many things are much more important. Use the Top 10 Optimizer and the website audit tool in SEOprofiler to optimize your pages for Google and other search engines:
|2. Search engine news and articles of the week|
| Google's doorway pages algorithm launched and nobody
has noticed it
"A little over a month ago, Google announced they revised their doorway algorithm and updated their guidelines around doorway pages. But watching the space for a month, all I see are webmasters asking if it really launched or if it was still in the queue to launch.
Google's John Mueller [...] did confirm that the doorway algorithm did launch."
"In a Google+ Webmaster Hangout, Google’s John Mueller indicated that page speed might not be a ranking factor anymore. [...] I don’t know how much that’s actually still actually still a problem in ranking."
"If I were to summarize, I’d say that a site-wide footer link can and does help you rank a site, but is weighted a little bit compared to a singular link on the home page of the same site (interior pages probably won’t be as strong).
Perhaps there’s a certain number in Google’s algorithm that says if X number of links are created to a site in a short amount of time, they are devalued. Or, perhaps the home page link has positive value, but all subsequent links have a slight negative value. Either way, the results are the same – footer links can help rank terms."
"It looks as though Google has tweaked their mobile search results in order to show whether a site is HTTPS or not. [...]
They also seemed to have changed how they display the site name as well, always showing it in the form of example.com instead of showing a mix of URL and 'Site Name' format."
Google AdWords: new and refreshed reporting tools
"With the new reports, you can: Quickly find
inconsistent settings that could be limiting performance, identify
settings that you aren’t yet utilizing, view details alongside your
performance metrics to get a more comprehensive look at account
Search engine newslets
|3. Recommended resources|
SEOprofiler helps you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|