Weekly SEO news: 14 July 2015
Welcome to the latest issue of the Search Engine Facts newsletter.

One of the main problems in Internet marketing is that it is often an "all or nothing" game. The best website will get the deal and all other websites will get nothing, no matter how good they are. This week's article will help you to be on the winning side.

In the news: it's not necessary to change your links to HTTPS for Google, you can benefit from links in different languages, Bing has some HTTPS problems, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. All or nothing: being slightly better can dramatically improve your sales

One of the main problems in Internet marketing is that it is often an "all or nothing" game. The best website will get the deal and all other websites will get nothing, no matter how good they are.

Suppose someone wants to buy a new mobile phone. The person searches Google, takes a look at the top 10 results and then decides to buy something on one of the sites. That means that one site gets the sale and the other sites get nothing.

all or nothing

If you make the change from being one of the discarded sites to the site that is chosen by the searcher then your sales will increase dramatically. You'll make the change from getting nothing to getting everything.

1. Choose slightly better keywords

Being better than your competitors starts with choosing the right keywords. If you target keywords that aren't used by the people who want to buy then you might get a lot of visitors but no sales.

Your web pages should be optimized for the keywords that attract people who are looking for the products and services that you sell on your website and who are ready to buy.

The keyword tools in SEOprofiler can help you to find the best keywords for your website.

2. Get slightly better rankings

While it is important to target the right keywords, your website must also be found on the first search results page to attract customers.

Most people only take a look at the top 10 results on the first result page. If your website cannot be found on the first result page for your keywords then potential customers won't find your website.

The Top 10 Optimizer tool in SEOprofiler helps you to optimize your web pages so that they will be listed on Google's first result page for your keywords. This is crucial if you want to get the sale.

3. Be slightly more convincing

It's not enough to be listed on the first search engine result page. Your website must also be convincing. It should offer what the customer is looking for, it should have a professional design and it should make it as easy as possible to buy.

That is why it is so important to improve the conversion rate of your web pages. With a higher conversion rate, you can generate more money with the same number of website visitors.

A trustworthy and professional website with a good conversion rate also has positive side-effects. Your customers probably will probably stay longer with your company and people are more likely to link to your website.

Be slightly better and you get everything

It takes some time to optimize your web pages, but it is worth the effort. Even small changes can have a huge impact on the number of sales that you get. Make the change from being one of the discarded sites to the site that gets the sale and your sales will go through the roof.

Remember that your competitors are also working on their websites. Even if you are better than your competitors you have to continue with the optimization to stay ahead. The tools in SEOprofiler help you to do this as efficiently as possible. Try SEOprofiler now and see for yourself:

See plans & pricing

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2. Search engine news and articles of the week
Google says Penguin refresh months away from happening

"Google's Gary Illyes reminds us that the Penguin algorithm refresh is still months and months away [...]

Google is working towards making Penguin run in real-time, with continuously fresh link data and an algorithm that runs in real time."

GoogleGoogle: it is not necessary to change your links to HTTPS

"On Twitter, Google’s Gary Illyes said that it was not necessary to change the links to your HTTP pages when you switch your website to HTTPS.

In other words, you don’t have to ask the websites that link to your site to change the links from HTTP to HTTPS.

There are many more important things that influence the position of your web pages on Google’s search results."

Google: your website can benefit from links in a different language

"A webmaster asked Google’s John Mueller if the English content on his website will benefit from German links that point to the site, and if the German content on his website will benefit from the English links to the site. [...]

I don’t see a problem with [links in a different language]. I think that’s perfectly fine, that’s not something you’d need to artificially channel to an English version of the page or anything like that. That’s perfectly fine. That kind of situation happens all the time."

BingDrop In Bing? Moving to HTTPS (SNI) would have caused it

"We would like to inform you that as of today, Bing only supports a limited number of SNI websites through a whitelist. We understand that more and more websites are switching to SNI so we plan to expand our support for all SNI hosts in the next 6 months. [...]

Bing has stated that a fix for this issue and has been pushed live, but we have yet to confirm."

Bing Ads: customizable modules, comparative metrics added to home page

"You can define your own modules to customize your performance data by applying filters, making campaign maintenance faster and easier. And now when you create and save a filter in the Campaigns page, it will appear as an optional new module in the Home Page."

Search engine newslets

  • AdWords: Location extensions can now show ratings from local Google My Business listings.
  • Google tests price comparison within PLAs.
  • Easter Egg: search for 'pong' and play it on Bing's search results page.
  • Russian parliament approves Internet privacy bill.
  • Bing removes emojis from titles in search results, too.
3. Recommended resources

New version

SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • new: AdWords Profiler and Ranking Profiler
  • and much more.

Back to table of contents - Visit SEOprofiler.com
4. Previous articles
Back to table of contents - Visit SEOprofiler.com