Weekly SEO news: 4 August 2015
Welcome to the latest issue of the Search Engine Facts newsletter.

Search engine optimization is so important that even Google is looking for SEO managers that help them to improve the organic rankings of their web pages. If you think that your website does not need search engine optimization, you might want to reconsider your position.

In the news: Google's Panda update is slow for technical reasons, more about Bing's traffic drop, Google click-through ranking patent, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Even Google needs SEO - better do not ignore it for your own site

Search engine optimization is so important that even Google is looking for SEO managers who help it to improve the organic rankings of their web pages. If you think that your website does not need search engine optimization, you might want to reconsider your position.

official Google SEO job

What exactly is Google looking for?

Google has posted a job offer for a full-time 'Program Manager for Technical SEO':

"As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive organic traffic and business growth.

You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites."

Google: search engine optimization is important

Google's job offer has several implications:

1. Even though Google is the most visited website in the world, they still acknowledge the importance of search engine optimization. Even Google needs to comply and compete.

2. Google are saying that they are following responsible search practices and that they want to compete fairly in their own search results.

3. Google has an enormous marketing budget. Nevertheless, they find SEO very valuable for their marketing purposes.

Stop spamming, start doing SEO

Note that the ad is talking about search engine optimization, not about spamming. So forget about automated link building tools, article spinners or other shady SEO methods.

If you want to be successful, you have to start doing real SEO: create good web page content, optimize that content, make sure that search engines can index your web pages, improve the links that point to your site, etc.

The tools in SEOprofiler help you to do real SEO. If you want to get high rankings on Google and other search engines, SEO is crucial. If you haven't done it yet, try SEOprofiler now and see for yourself:

See plans & pricing

Back to table of contents - Visit SEOprofiler.com

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2. Search engine news and articles of the week
Google: the Panda 4.2 update is slow for technical reasons

"In a Google Hangout, Google’s John Mueller explained why the latest Panda 4.2 rollout update is taking months instead of weeks [...]

We are crawling and indexing normal, and we are using that content as well to recognize higher quality and lower quality sites. But we are rolling out this information in a little bit more slower way. Mostly for technical reasons."

BingBing: the drop in organic referrals due to Bing’s search encryption roll out

"Bing says the drop in organic traffic you see in your analytics might be related to their HTTPS migration. Expect the drop to continue as they push more searchers over encrypted search."

Why Google sent you that message about blocking JavaScript & CSS

"Google began sending mass messages to verified Google Search Console webmasters notifying them if GoogleBot, their search crawler, cannot access their JavaScript and/or CSS files.

It seems that many WordPress users, including other popular CMS solutions like Joomla and others, have received such notifications. Simply because the default for these CMS solutions is to block the include folder, which has CSS and JavaScript within in. [...]
The rational, if Google cannot fully see your web site, it may result in Google not fully understanding your web site, leading to 'suboptimal rankings,' as Google put it."

GoogleGoogle patents click-through feedback on search results to improve rankings

"The patent does list a number of advantages of an approach like the one it describes, but the statements from Gary Illyes seem to make it unlikely to be used.

This is the first patent I’ve seen from Google that is so much unlikely to be used, but I am often asked about how easy or difficult it is to tell whether or not a patent I’ve written about has been implemented. So, I wrote about this one to show that sometimes the patents are possibly wrong."

Yahoo testing ratings only ads in search results

"Yahoo is testing an interesting way to display ads in their search results, with ads that are nothing more than the rating with the website name and a 'Top Rated Sponsors' header in the sidebar. [...]

They only show up on the right hand sidebar of the search results and they appear above the 'see more ads for' and the regular ads.  But if the page has shopping ads on the right side, then this 'top rated sponsors' will show up underneath it."

Search engine newslets

  • Bing tests show an emoji keyboard.
  • Google: you no longer have to use your Google+ profile to comment.
  • New Bing navigation bar seen with circular icons.
  • With Windows 10, Bing Ads anticipates 10 to 15 percent more search volume by September.
  • Google AdWords updates Quality Score reporting.
  • Sri Lanka ties with Google for Internet beamed from balloons.
3. Recommended resources

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  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • new: AdWords Profiler and Ranking Profiler
  • and much more.

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4. Previous articles
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