Weekly SEO news: 8 September 2015
Welcome to the latest issue of the Search Engine Facts newsletter.

Google's algorithm updates have shown that your website can get in major trouble if your website has the wrong type of backlinks. How do you judge the quality of a website? What is a good website and from which web pages should you get links?

In the news: a new verification process for Google Maps, Google's new policies for app interstitials, Google's new logo, and more.

Table of contents:

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to find good links that will help your Google rankings

Google's algorithm updates have shown that your website can get in major trouble if your website has the wrong type of backlinks. How do you judge the quality of a website? What is a good website and from which web pages should you get links?

Links are still the most important ranking factor for Google (with positive and negative effects).

 the right links

1. Make no mistake: all automatic backlinks are bad

All backlinks that have been created automatically have no positive influence on the rankings of your website. If these automatically created backlinks use the rel=nofollow attribute, there's nothing you have to worry about.

If you used tools that automatically created backlinks in bulk for you, you should try to get rid of these backlinks to avoid a penalty. The link disinfection tool in SEOprofiler can help you to get rid of bad backlinks.

2. The easier it is to get a link, the less you will benefit from that link

For example,uploading an image to imgur.com and then adding a link to your site in the description or comments won't do your website any good. Creating a blog on Tumblr and linking to your site also won't boost your website rankings. If it is very easy to create a link, that link won't have an effect on your rankings.

3. You do not need special metrics

Many webmasters only want to get backlinks from pages with a particular PageRank. While you can use this method, it is usually a waste of time and it makes link building more difficult than it really is.

If a website has an overall high-quality then it does not matter if the page with the link to your website has a low Google PageRank:

  • If a high-quality website adds a new page, the new page will have an initial PageRank of zero. Nevertheless, the page can still be very good.
  • A page that has a PageRank of zero today can have a high PageRank tomorrow.

If only pages with a high PageRank had a chance, it wouldn't be possible to get new pages in Google's results page. Experience shows that new pages appear in Google's results every day.

4. Using your common sense leads to lasting results

When you find a web page that could link to your site, ask yourself the following questions:

  • Does the linking page look good to the average web surfer?
  • Does the page have interesting content?
  • Is the content related to my website?
  • Does it make sense if the web page links to your site?

If you can answer all questions with "yes," then you should try to get a backlink from that page. It doesn't matter if that page has a low PageRank.

Google tries to imitate common sense with its algorithms. If you use common sense to build your links and follow the tips above, you make sure that the backlinks to your website will count in all future updates of Google's algorithm.

For example, the hub finder tool in SEOprofiler can help you to find these related websites. Use all the link building tools in SEOprofiler to get the best possible results for your website.

If you haven't done it yet, create your SEOprofiler account now and improve the backlink structure of your website:

See plans & pricing

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2. Search engine news and articles of the week
Bing reveals a frighteningly delicious recipe for PPC success

"While the witches of Macbeth had their recipe for a charm of powerful trouble, there's an equally potent recipe for PPC success this Halloween. Here are five fiendish tips to get your cauldrons bubbling from now through fright night. These wicked optimizations will give your competitors a fright."

GoogleHow Google could rig the 2016 election

"Research I have been directing in recent years suggests that Google, Inc., has amassed far more power to control elections—indeed, to control a wide variety of opinions and beliefs—than any company in history has ever had. Google’s search algorithm can easily shift the voting preferences of undecided voters by 20 percent or more—up to 80 percent in some demographic groups—with virtually no one knowing they are being manipulated, according to experiments I conducted recently with Ronald E. Robertson."

Google: manual verification process update for Google Maps

"The Google My Business support teams will be declining requests for manual verification starting next week. Operators will redirect and educate users towards the official validation methods and will no longer have the mandate to manually validate businesses, except in extreme cases.

It is necessary, per our policies, that users request a PIN from their GMB Dashboard and verify their business by entering the verification code they receive. The bulk verification process for businesses with 10 or more of same-type locations will remain the same."

GoogleGoogle: mobile-friendly web pages using app banners

"Sometimes a user may tap on a search result on a mobile device and see an app install interstitial that hides a significant amount of content and prompts the user to install an app. [...]

Starting today, we’ll be updating the Mobile-Friendly Test to indicate that sites should avoid showing app install interstitials that hide a significant amount of content on the transition from the search result page."

Related: Google declares war on app install problem it helped create.

Google: visual updates to Search and Now cards

"We just announced a new visual language for Google that reflects this. You’ll start seeing our new logo, icon and animated dots soon across Google, including when you search on the mobile web and, of course, the Google app."

Search engine newslets

  • NY Times: European firms team up to target Google in civil lawsuits.
  • CCI charges Google with rigging search results; Flipkart, Facebook corroborate complaints.
  • Google: TrueView campaigns now in AdWords.
3. Recommended resources

New version

SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • new: AdWords Profiler and Ranking Profiler
  • and much more.

Back to table of contents - Visit SEOprofiler.com
4. Previous articles
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