Weekly SEO news: 15 September 2015 |
Welcome to
the latest issue of the Search Engine Facts newsletter.
Most people know that the (good and bad) links from other websites are a very important signal for Google's ranking algorithms. However, the links on your own website also influence the position of your web pages in Google's search results. This week's article explains how to optimize the
internal
linking
structure of your website to make sure that search engines will index
your
pages correctly. Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends. Best regards, |
1. How
the internal links on your site can improve your search engine rankings |
Most people know that the (good and bad) links from other websites are a very important signal for Google's ranking algorithms. However, the links on your own website also influence the position of your web pages in Google's search results. This article explains how to optimize the internal linking structure of your website to make sure that search engines will index your pages correctly. The links in your website navigation have a major impact The navigation menu of your website has a big influence on the linked pages as it appears on all pages of your site. Links to top categories help search engines to categorize your pages Breadcrumbs are a good way to link product pages to the top categories. Breadcrumbs provide a trail for the user to follow back to the main web page. Links to related products help search engines to find the right pages
Cross-linking categories can improve the relevancy
Use your blog to link to the right product pages and category pages
Channel link power and authority to the
most important pages of your site When you optimize the internal linking structure of your website, you channel the link power and authority of your pages to the most important pages of your website. Google understands contexts. If you use relevant
anchor
texts on your website, you will help Google to rank your web pages for
the right keywords. A good internal linking structure will also help
your website visitors to find the right pages more quickly. Use the website
audit tool in SEOprofiler to find the pages that require the
most
clicks to be found. You might be surprised that many pages of your
website are hidden from your visitors. Back to table of contents - Visit SEOprofiler.com Please forward
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to your friends! |
2. Search engine news and articles of the week |
Google: you can use the
rel=canonical tag if the pages are equivalent "If these
pages are equivalent, even if they’re not 100% identical, I’d use a
rel=canonical here. With that, all of the signals (such as links to
those pages) that we have for the 'set' of URLs will be combined in
your preferred version.
Using a noindex on the other hand would result in only one page being indexed, with all the other pages from that set – and any associated signals we might have – dropping out."
"In neither
case did we see any rankings change. This would imply that Google does
not consider an URL Mention to be a signal. Or, at the very least, if
it is used as a signal, that it’s weak in comparison to the other
factors that Google considers, as there was no observable impact."
"A webmaster
asked in a Google Webmaster Help thread asked if there is a difference
in how Google indexes and ranks web pages versus web posts. [...] But
technically there is no difference to that and publishing a new web
page on your web site. Posts are just the blogger term for a new
article, which resides on a new web page.
So John Mueller of Google had to say, there is no difference. John said, 'nope, it doesn't matter to us what you use to create those pages or posts -- that's up to you.'"
"Kevin
Gibbons shared on Twitter that he was seeing Google test infinite
scroll search results. That means, no more ten results on a page but
rather, Google would continue loading more and more search results as
you scroll down the page."
The anatomy of a local search result in Google "Recently
Google changed the amount of Google My Business listings it shows on
every page of search results. In the past, you could have seen up to 10
Google My Business listings. Then it went to the 7 pack of local
listings. Google has confirmed that it will only show 3 Google My
Business listings in local search results. If you ranked in position
4-10 you no longer show on those local map listings."
Search engine newslets
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3. Recommended resources |
SEOprofiler helps
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|
4. Previous articles |