|Weekly SEO news: 15 December 2015|
the latest issue of the Search Engine Facts newsletter. This week, you can win 6 months of
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Table of contents:
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definition of a spam website (official)
Google's recently published search quality rating guidelines revealed Google's definition of high quality web pages and low quality web pages. If you want to avoid a penalty, it is also important to know Google's definition of spam pages. You can find Google's definition of a spam page below.
Does Google think that your web pages are spam?
A web page with a low quality isn't necessarily a spam page. However, if a web page page is deliberately created to deceive and potentially harm users in order to benefit your website, it won't get a good rating. If your pages contain the following elements, it is likely that Google thinks that they are spam:
Spam pages do not get high rankings on Google. Chances are that Google will remove your website from the index if it contains spam pages.
Do not try to trick Google and other search engines. There is no fast track to high rankings. Make sure that your web pages contain all of the elements that Google requires. The tools in SEOprofiler help you to do that:
|2. Search engine news and articles of the week|
| Google: confident Google Penguin
4.0 is good enough for a January release
"John Mueller of Google said in a Google+ hangout this morning at 18:44 mark into the video on if Penguin 4.0 will happen in January. He said he is confident it will be but doesn't want to make any promises."
"Bing seems to be testing a scaled back version of the organic listing which adds a basic organic search result with just a description snippet, with the local pack results directly below."
"Marie Haynes posted an example of a response to a successful reconsideration request, and Robert Meinke posted an example of an unsuccessful reconsideration request.
The successful one now reads 'Reconsideration request approved,' while the old language read 'Manual spam action revoked.' [...]
The unsuccessful one seems to now imply that Google is potentially penalizing on the link level and not all links may be penalized. The new language in the body says, 'Therefore, when determining your site’s ranking, we will continue to demote links to your site as a factor in our calculations.'”
"We’ve received several reports of people seeing four text ads in Google search results on desktop over the past couple of months. [...] In all cases we’ve seen, four ads are served at the top, and no ads appear along the right rail; most reports have come from outside the US."
In search of a European Google
"If you look at Europe now, we’re in the equivalent stage of being in, let’s say, 1920, with no car companies. No Citröen, no BMW, no Rolls Royce, no Fiat, nothing. [...]
Google’s global index is policed using US copyright law, and receives a thousand times as many requests under those laws as it does under the right to be forgotten – and grants more than 95% of them, compared to the 41% it has granted for privacy requests. The world’s biggest search engine is based in the US, and that gives the US the power to dictate copyright law to the world."
Search engine newslets
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