| Weekly SEO news: 8 March 2016 |
| Welcome to
the latest issue of the Search Engine Facts newsletter.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends. Best regards, |
| 1. How second-tier authority links can improve your Google rankings |
|
High quality links that point to your website are crucial if you want to get high rankings on Google for competitive keywords. Links from reputable high authority sites have the highest influence on the rankings of the linked pages. Unfortunately, it's often not easy to get links from high authority websites.
Benefit indirectly from high authority sites through second-tier links
How to contact second-tier link providers quickly and easily
If you want to get high rankings on Google, links from high quality websites are very important. The more links point to your website, the better. Optimize your web pages to tell Google for which keywords you want to be found. Then get the right links to show Google that your website is relevant to that topic. The tools in SEOprofiler help you to get high rankings on Google and other search engines. If you haven’t done it yet, try SEOprofiler now: |
| 2. Search engine news and articles of the week |
| Google takes action on 65% of
user-generated spam reports "At SMX West,
in the “Google Manual
Actions” panel, Juan Felipe Rincon from Google said that Google takes
action on 65 percent of the 35,000 user-generated spam reports
submitted to Google monthly. [..]
Juan Felipe Rincon added that they do prioritize spam reports based on how significant they can be on their users, Google searchers. He also added that some users are good at spam reporting, and they may prioritize spam reports when they know they are submitted by users who submit good spam reports."
"In a
webmaster hangout, Google’s John Mueller said that HTML Sitemaps can
help Google to index your web pages if your website has a complicated
website structure. [...]
The website audit tool in SEOprofiler automatically creates a sitemap of your website. It also checks your web pages for errors that can cause ranking problems."
"I've seen
this behaviour before where a hacked third party site that shows
content from a non-hacked site (yours, for example) will start
displaying in Search. It's pretty rare but it does sometimes happen. As
I said, I've alerted Google engineers to the problem. [...]
As I said, I've alerted the Google engineers. This isn't something new. My advice is always: contact the hacked sites and improve the quality of your own site. I hate to say it, but I see this happening with sites where the quality isn't the highest. :-(
"On the 19th
of February 2016, Google stopped showing ads on the right-hand side of
desktop search results. Instead, a fourth ad is now shown above the
organic search results and up to three ads are shown at the bottom of
the page, below the organic results.
Early data analysis shows that this has resulted in higher click through rates for all but one of the top four ad positions."
"Page speed
is an important search engine ranking factor that should be addressed,
and the Google Developers PageSpeed Insights tool is a great way to
pinpoint how to further optimize your site. [...]
This is why I am breaking down and simplifying each of PageSpeed Insights’ speed fixes." Search engine newslets
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Google’s
John Mueller: HTML Sitemaps can help Google to understand your site
AdWords
CTR increases as right-side ads dropped| 3. Recommended resources |
|
SEOprofiler
helps
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
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| 4. Previous articles |