|Weekly SEO news: 15 March 2016|
the latest issue of the Search Engine Facts newsletter.
Table of contents:
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1. Don't cloak to Googlebot
2. Use the rel=canonical attribute
Use rel=canonical when serving content from multiple URLs is required. Further information about the canonical attribute can be found here.
3. Avoid the AJAX-Crawling scheme on new sites.
Consider migrating old sites that use this scheme soon. Remember to remove "meta fragment" tags when migrating. Don't use a "meta fragment" tag if the "escaped fragment" URL doesn't serve fully rendered content.
4. Avoid using "#" in URLs (outside of "#!").
Googlebot rarely indexes URLs with "#" in them. Use "normal" URLs with path/filename/query-parameters instead, consider using the History API for navigation.
5. Check your web pages
Use Search Console's Fetch and Render tool to test how Googlebot sees your pages. Note that this tool doesn't support "#!" or "#" URLs. (You can also use the website audit tool in SEOprofiler to check your pages more thoroughly.)
6. Check your robots.txt file
7. Do not use too many embedded resources
The tools in SEOprofiler help you to get high rankings on Google and other search engines. If you haven’t done it yet, try SEOprofiler now:
|2. Search engine news and articles of the week|
| A new open source search engine:
"The Web is now a critical resource for humanity, of which search engines are the arbiters. They decide which websites get traffic, which companies survive, which ideas spread. [...]
To be clear, there is nothing wrong with profit-seeking. It has been a tremendous driver for innovation, and will continue to be. What is wrong is not being able to choose an alternative.
This is why we are building a new kind of search engine: open, transparent and independent."
"We don’t do manual updates for a lot of our algorithms. We essentially wait for the algorithms to get updated, to run automatically. So there is no manual update that is possible in cases like this.
If you fixed all the issues, with the next update, then it will probably look a little bit better."
"Predictably, one of the most common questions I get asked is how RankBrain will impact SEO. Truth be told, at the moment, there is not much impact at all. RankBrain will simply do a better job of matching user queries with your web pages, so you’d arguably be less dependent on having all the words from the user query on your page.
In addition, you still need to do keyword research so that you can understand how to target a page to a major topic area (and what that major topic area is). Understanding the preferred language of most users will always make sense, whether or not search engines exist."
Google's Juan Felipe Rincón said on SMX:
“With link penalties, removing links will reduce PageRank, which will reduce rankings after the manual action is lifted. [...] They just lose the inflated rankings from the artificial rankings, so they will rank where they should have been ranking without them."
"Security warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site was flagged for being hacked, serving malware, unwanted software or worse, security warnings in GSC can cause serious problems for your organization. [...]
Many advertisers have no idea this is even possible, but it is. If your site gets flagged for malware, your AdWords account can get suspended. So just when you need AdWords the most (since organic search will be taking a hit), you won’t have air cover from paid search."
Search engine newslets
|3. Recommended resources|
you to get
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|4. Previous articles|