Weekly SEO news: 22 March 2016
Welcome to the latest issue of the Search Engine Facts newsletter.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to make your website more trustworthy

Trust is a factor in Google's ranking algorithm. Reputable websites that can be trusted get better rankings than websites of dubious origin. Google does not want to show low quality websites in the search results.

For that reason, it is important that you can convince Google that your business is for real and that your website can be trusted.

trustworthy website

1. You need a trustworthy domain name
Old domains with a spam free history usually get better rankings than brand new domains. If you can buy such a domain name, your business might benefit from it if the domain was used for similar businesses before.

Do not use exotic top level domains. If you are in the USA, use .com, .net or .org. If you're in another country, use the official top level domain of your country. 

Order your domain with a renewal period of 2 or more years to show search engines that the domain is not a throwaway domain.

Do not use more than one hyphen in your domain (better avoid them at all). Domains with hyphens often look spammy, especially if they contain many keywords.

Of course, it is possible to get high rankings with a brand new exotic domain, but it is more difficult.

2. You need trustworthy website

A trustworthy website has easy to find contact information. Dubious websites do not have any contact info at all or they hide it. Make your contact information easy to find. List your full address on your website. 

The more information about your company can be found on your website, the more likely it is that it will be considered a real business.

Your website should have a privacy policy and terms and conditions (if applicable). Both should be easy to find.

3. You need trustworthy links

Even if you have a new domain, Google will trust your site if it has many links from other reputable websites.

Low quality links will damage your rankings, links from high quality sites will have a positive influence on the Google rankings of your site.

Links from reputable websites are by far the best way to show search engines that your website can be trusted.

If Google trusts your website then it will be much easier to get high rankings. Of course, your website still needs optimized web page content and good links. 

The tools in our web-based website promotion tool SEOprofiler can help you to get both. If you haven’t done it yet, try SEOprofiler now:

Try SEOprofiler now

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2. Search engine news and articles of the week
Google is going to boost the mobile-friendly algorithm in May

"In Google’s official blog, Google announced an update to the mobile-friendly algorithm in May [...]

We’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly."

John MuellerGoogle’s John Mueller: Google uses site authority signals to rank new pages

"Does Google use site wide signals to determine the position of new web pages in the search results? Google’s John Mueller commented on this in a a Google+ hangout."

Google: Content in <aside> tag treated similarly to other content on your page

"Google's John Mueller confirmed on Twitter that content placed in the <aside> tag is treated similarly to other content on the page.

Mozilla defines the HTML <aside> element represents a section of the page with content connected tangentially to the rest, which could be considered separate from that content. These sections are often represented as sidebars or inserts. "

GoogleHow advertisers should respond to fewer ads showing on Google

"While the reduction of ads on the Google search results pages may seem like it’s making fewer clicks available, I believe this change will significantly increase the number of clicks available.

Now it’s up to advertisers to duke it out for who gets their piece of the bigger pie. With some straightforward changes in account management strategies related to bid management and Quality Score optimization, advertisers should find themselves well positioned to benefit from this change."

Google: 25% of all sites use secure connections

"Our report also includes data about the HTTPS connections on many popular sites across the web, beyond Google. We've chosen these sites based on a combination of publicly-available Alexa data and our own Google internal data; we estimate they account for approximately 25% of all web traffic on the Internet."

Search engine newslets

  • Google: No, we don't understand text in images.
  • Google: RankBrain will not replace links as a major ranking factor.
  • App streaming comes to Google search ads: Android users can try out apps for 10 minutes.
  • Google fails to overturn antitrust ruling in Russia.
  • Google: Updating the smartphone user-agent of Googlebot.
  • Metronome card in Google Search.
  • DuckDuckGo Directions.
3. Recommended resources


SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • AdWords Profiler and Ranking Profiler
  • NEW: Domain Finder tool
  • and much more.

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4. Previous articles
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