| Weekly SEO news: 17 May 2016 |
| Welcome to
the latest issue of the Search Engine Facts newsletter.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends. Best regards, |
| 1. Google: mobile-friendly algorithm boost has rolled out |
|
Google's John Mueller announced on Twitter that the second version of Google's mobile-friendly algorithm update has been rolled out:
If your website hasn't been optimized for mobile devices yet, it might be a good time to change this now. What exactly has changed? Some weeks ago, Google announced the following: "We’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly. If you've already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content." According to Google's John Mueller, these changes are now fully rolled out. The change is supposed to rank mobile friendly pages better on mobile devices. What do you have to do now? Google's mobile-friendly ranking algorithm is a page-level ranking signal. It does not affect your complete website. If some pages of your websites haven't been optimized for mobile devices, they will not negatively affect the optimized pages on your site. This algorithm update only affects searches from mobile devices. People who search from desktop computers won't see a change. It is important to make sure that your web pages are mobile-friendly. Fortunately, Google has a tool for this that is available here. Just enter the URL of your website and click the "Analyze" button. If your website passes the test, you will see something like this:
If your website fails the test then you have to adjust the design of your web pages. Instead of creating a separate website for mobile devices, you could use responsive design for your web pages. If you use WordPress, there are many themes that support responsive design. Being mobile-friendly is not enough A website that currently does not have high rankings won't get high rankings just because it is mobile-friendly. There are many more things that Google wants to find on your web pages. Check your website with the website audit tool in SEOprofiler to make sure that Google can index all pages of your website. Save money:
SEOprofiler
prices are going to increase soon. |
| 2. Search engine news and articles of the week |
| Google: introducing shopping ads
on image search "We are
introducing Shopping ads on image search. Now your ads for related
products will appear as shoppers browse Google Images, so they can
easily click through to buy from you. [...]
Your ads are automatically eligible to show on image search as part of the Google Search Network."
"If you
haven’t given your title and
description meta tags some love lately, it might be a good thing you
procrastinated… there are new title and description lengths in the
Google Search Results. Google has increased the width of the
search results for nearly all users (although they could roll it back
at any time).
For reference, the space used for the organic search results is now 600 pixels wide, compared to the old 500 pixels." Google’s ban on payday loans estimated to
cost millions in lost ad revenue "Google’s ban
on payday loan ads will
cost the company millions. Paid search research firm, AdGooroo,
estimates Google will lose $34.5 million in US ad revenue on desktop
alone. While a considerable sum, Google’s not like to feel much of a
pinch considering it took in over $64 billion in total ad revenue in
2015."
Related: An update to our AdWords policy on lending products
"And usually
what happens there is
that the top contributors, rising stars, the more active people in the
forums, they'll take these threads. And if they can't figure it out on
their own they'll it escalated to us and, someone on Google side will
get back to them and say, oh, they have to do this, this or, this.
Or maybe we'll go to the thread directly and say, oh, you need to do kind of this. Or maybe we'll just take that escalation, say, OK we'll fix this on our side manually, with the manual web spam team to kind of make sure that this problem is solved."
"Say you want
to copy the keyword list from an existing ad group you already have
into a new ad group you’re building, so you don’t have to start from
scratch. In your Campaigns page, simply select which keywords you want
to copy and then copy them by clicking Edit->Copy from the
toolbar, or by holding “Ctrl+C” on your keyboard."
Search engine newslets
|
New
title & description lengths for Google SEO in search results
Google:
here is how webmaster forums escalation works | 3. Recommended resources |
|
SEOprofiler
helps
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|
| 4. Previous articles |