| Weekly SEO news: 7 June 2016 |
| Welcome to
the latest issue of the Search Engine Facts newsletter.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends. Best regards, |
| 1. How to find the right keywords for search engine optimization |
|
The keywords that you choose for your search engine optimization activities are an important factor that influences the success of your campaigns. Which keywords should you choose and how should you use these keywords?
People use different search phrases There are as many different approaches to search as there are different people. Some searchers use fragment queries such as "fix coffee maker". Others use more specific queries such as "why doesn't my coffee maker turn on" or "[brand model] coffee maker trouble shooting". While most searches use two-word queries, the chosen words vary a lot. Individuals search differently and they phrase their queries in distinct ways. What does this mean for you? The keywords with which you come up first might not be the same keywords that your customers use. Don't assume that other people will use the same search terms as you to solve the same problem. Many searchers phrase their query in form of a question
Some searchers choose to ask a question
while others choose
to make a statement. About a third of searchers phrase their query in
the form
of a question (‘how, ‘why’, ‘where’, ‘what’, ‘which'). Most
people use a
non-question form.
'How' questions are more popular than 'why' questions. A search term such as 'How do I fix my coffee maker?' is more likely to be used than 'Why is my coffee maker not working?'. People are searching for solutions, not for reasons. What does this mean for you? If your website contains pages that answer particular questions, it is more likely that these pages will be ranked for these queries. There are different research phases with different search terms When web surfers want to purchase something
online, they go through three research phases. Searchers
usually start with general keywords. Searchers in the research phase want specific information. They want a quick solution and not detailed explanations. Create educating content that targets users in different research phases. Keyword research tools are a good start To get as many targeted visitors as possible, you have to developed distinct approaches for the individual ways people search. Keyword research tools can help a lot to get new keyword ideas for your business. However, you shouldn't rely solely on them. Be creative when you choose the keywords for your web pages. Do not vision how searchers might choose to phrase a query. Phrases vary, often widely, from one searcher to the next. The tools in SEOprofiler help you to find good keywords for your business. They also help you to optimize your pages for these keywords. If you haven't done it yet, try SEOprofiler now: Save money:
SEOprofiler
prices are going to increase soon. |
| 2. Search engine news and articles of the week |
| Next mobile friendly update
includes page speed; coming in months "[Google's]
Gary Illyes confirmed that
page speed will be a factor in the next mobile friendly
update.
Google has long talked about wanting to make page speed a mobile
friendly factor, but this is the first time someone from Google has
confirmed that it is actually coming. [...]
John Mueller recently talked about page speed, and it negatively impacts sites that are slower, rather than giving boosts to sites that manage to incrementally improve their page speed."
"We’re
introducing an easy way to
measure your site’s performance across devices—from mobile to
desktop—and give you a list of specific fixes that can help your
business connect more quickly with people online. [...]
We can help by scoring your site for mobile-friendliness, mobile speed, and desktop speed. Plus, it’s easy to share these scores." Editor's note: If you want to get an in-depth analysis of your website, use the website audit tool. DuckDuckGo:
new features from a stronger Yahoo partnership "In addition
to the existing
technology we've been using, DuckDuckGo now has access to features
you've been requesting for years: Date filters let you filter results
from the last day, week and month. Site links help you quickly get to
subsections of sites.
Of course our privacy policy remains the same: we don't track you."
"If you are
using AJAX, or any other
kind of coding that Googlebot could potentially have issues with, as
long as it renders properly in Search Console, Google doesn’t treat
that content any differently than if it was static HTML or any other
type of coding or script."
"Internet
search users are almost
twice as likely to click on a domain name where the second level
includes at least one of the keywords in their search query, compared
to a domain name that does not include any of the keywords in their
search query. [...]
It appears that keyword-rich domain names can play an integral role when it comes to user click-through rate on search engine results." Search engine newslets
|
Test
your site with Google and see how it works across devices 
Does
Google value AJAX content less than static HTML content?| 3. Recommended resources |
|
SEOprofiler
helps
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|
| 4. Previous articles |