Weekly SEO news: 28 June 2016
Welcome to the new issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. New in SEOprofiler: the much improved new Ranking Monitor (you'll love it!)

your best choice

Daily updates, mobile rankings, faster, more features and lots of improvements: that's the new Ranking Monitor in SEOprofiler.

NEW: get daily ranking updates

The new Ranking Monitor checks the rankings of your web pages on Google, Google Mobile, Yahoo and Bing - every day. You will be the first to know when rankings change.

daily ranking checks

YEAH! You will always be up-to-date with the new Ranking Monitor!

NEW: track your rankings on mobile devices

Google has a market share of more than 95% on smartphones and tablets. That's why more than 50% of all searches on Google happen on mobile devices. The new Ranking Monitor automatically checks the position of your web pages on Google Mobile.

google mobile

YEAH! Benefit from the mobile revolution with the new Ranking Monitor!

NEW: Track external pages and multiple rankings

Do you want to know how well your Facebook page is ranked for your keywords? The new Ranking Monitor enables you to monitor the rankings of external pages, for example YouTube videos, Facebook pages, LinkedIn pages, Vimeo videos, etc.

If your business is listed multiple times for the same keyword (for example, in the local results, the regular results, the image results and with a Facebook page), the new Ranking Monitor will show all of these rankings.

check external pages

YEAH! You will know everything with the new Ranking Monitor!

NEW: rankings on city level in 91 countries and languages

The new Ranking Monitor has full Unicode support, and it enables you to track your rankings in 91 countries and languages.

The Ranking Monitor supports all the locations that are supported by Google. This means that you can track your rankings on a city level. For example, you can find out how your website is ranked for a keyword both in New York and in Garland, Texas. The Ranking Monitor supports all 92,197 cities and locations that are supported by Google.

ranking checks on city level

YEAH! Monitor your worldwide business with the new Ranking Monitor!

NEW: no more limits

You can now track as many of your own domains, sub domains and URLs as you want in a single project. In addition, you can track as many competitor domains and URLs as you want. No other SEO tool is as generous as SEOprofiler providing such great features.

The new Ranking Monitor is extremely flexible, and it enables you to track exactly what you need.

YEAH! Track what you want with the new Ranking Monitor!

Too many features to list them all

The new Ranking Monitor offers a lot more: you get several new display filters that help you to find particular rankings quickly and easily, you get custom comparison dates, a detailed ranking history for all monitored URLs, and much more.

The pages 'Alerts' and 'Opportunities' in the new Ranking Monitor help you to quickly find the keywords that need your attention. The new Ranking Monitor offers so many features that we cannot mention them all. Just see for yourself! If you haven't done it yet, create your SEOprofiler account now. It's completely risk-free:

Try SEOprofiler now

Here's why ranking checks are important to your business

Tracking the rankings of your website is important if you want to run a successful online business. It is not necessary to have high rankings for obscure eight-word keyword phrases. It is, however, important to track how your website is listed for the keywords that deliver paying customers.

To get the best value from rank tracking, do the following:

  • Track keywords that matter: The position of the keywords that deliver the highest revenue are the most important keywords.
  • Monitor your competitors: Track the rankings of your competitors to find out if they are gaining ground. This enables you to react quickly.
  • Monitor different regions: If your website is ranked well in one region, it might not be ranked in another region.
  • Monitor mobile rankings: Mobile rankings can be different from desktop rankings. As more than 50% of all searches happen on mobile devices, you should track them separately.
  • Find opportunities: The Ranking Monitor in SEOprofiler helps you to find "low hanging fruit", i.e. keywords that could deliver many more visitors with little work.
  • Rank in universal search: Sometimes, it's easier to be listed in the image results or video results. The Ranking Monitor in SEOprofiler tracks local results, image results, organic results, news results, maps results, shopping results, finance results, and video results.

The new Ranking Monitor in SEOprofiler does all of this as efficiently as possible. Faster and better than ever before.

If you haven’t done it yet, create your SEOprofiler account now:

OK, I want a trial account

2. Internet marketing news of the week

John MuellerKey takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more

"You cannot optimize or do SEO for RankBrain. [...] RankBrain is a ranking factor, even though it has no score like page speed, Panda, Penguin and other ranking signals may have. [...]

Panda, Google’s content quality algorithm, is still a continuous update. But that update still happens very slowly and takes “months” to fully roll out each cycle.  [...]

Gary Illyes will not give a timeline on when the next version of Penguin will be released. He said the team is working on it, and he doesn’t want to give a date because he was wrong too many times about the release date. [...]

Google is still working on a mobile-only index. The mobile-only index may be used for smartphone searches and be separate from the normal index. "

Google has stopped using authorship completely, even for in-depth articles

"Gary Illyes, Google’s webmaster tends analyst, said at SMX Advanced that Google has completely stopped using authorship markup, even for use with in-depth articles."

GoogleGoogle: links found in Google Search Console are in Google's index 

"In Google Hangout on Google+ from last week, Google's John Mueller said at the 54:15 mark that links found within the link tool in the Google Search Console are within Google's index."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: a campaign is not necessary to use the keyword planner.
  • Google testing larger URLs in search results.
  • Google continues working on a new interface.
  • Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy.
  • Google: ads coming to local 3-pack.
  • Google: structured markup not used for featured snippets.
  • Google said to face ads complaint in EU antitrust clampdown.

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