Weekly SEO news: 20 September 2016
Welcome to the new issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Can your customers find your website if they search on mobile phones?

Are you ranked on Google Mobile?

More and more people use mobile phones to search Google and other search engines. More than half of searches on Google come from mobile devices. For example, for food and beverage sites, 72% of visits come from mobile sites.

If your website does not offer a good experience on mobile phones, you're missing out on a lot of customers.

Going mobile is not an option. It is a must!

Your business will lose many customers if it does not have a mobile website that can be found through searches on mobile devices. Currently, being listed in Google's mobile search results is nearly the same as being listed on mobile. Google has a market share of over 90% on mobile devices.

If you want to be found through searches on mobile phones, your website must be listed in Google's mobile search results.

The Ranking Monitor in SEOprofiler enables you to check the position of your web pages in Google's mobile search results for all of your keywords:

Google Mobile rankings

The Ranking Monitor checks the position of your web pages every day. It informs you about ranking changes, and it shows the keywords for which you can get higher rankings.

Local is even more important on mobile search

80% of local searches on mobile phones convert. In addition, 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. People use their mobile phones to find local businesses when they're ready to buy. A good mobile website will help them to make the right decision.

How to check local search results

The Ranking Monitor does not only check your rankings in Google's mobile search results, it also checks the rankings of your websites in particular locations. For example, you can check how your website is ranked in New York City and in Los Angeles. If you want to find out how your website is ranked in the results that users see in Cologne, Germany, you can also use the Ranking Monitor in SEOprofiler to do that.

Local results on Google

Filter your rankings by results type and by location

The Ranking Monitor enables you to filter your rankings by results type (regular, local, image, etc.) and by location:

Show only local rankings on Google Mobile

Of course, the Ranking Monitor offers many more filters that help you to work with your rankings. In addition to Google Mobile, the Ranking Monitor checks the rankings of your web pages on Google, Bing and Yahoo in 91 countries.

The Ranking Monitor in SEOprofiler supports all 92,000+ locations that are supported by Google, including 55,131 locations in the USA.

Make sure that your customers can find you

he Ranking Monitor in SEOprofiler enables you to track your progress in Google's mobile search results, and it makes sure that your website gets as many visitors as possible. If you haven't done it yet, create your SEOprofiler account now:

Test SEOprofiler now

2. Internet marketing news of the week

GoogleGoogle: Search the primary and most often used mobile shopping tool

"Google has quite successfully pivoted toward mobile over the past few years. [...] Not only is search the most used [mobile] resource, it’s the resource 87 percent of people turn to first. [...]

70 percent of in-store buyers used their mobile devices for research before purchase. In particular, mobile search usage lead to transactions: 92 percent of those who searched on their phone made a related purchase."

Pay per click advertising: bidding on the competition: Is it really worth it?

"These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers.

To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably interested in what you have to offer."

John MuellerThe biggest Google ad updates are also the quietest

" I find that it’s often the silent, unannounced updates that have the largest impact on performance. [...]

Google adds third (and fourth) text ad on phones. [...] Google rapidly expands Product Listing Ad (PLA) impressions on google.com [...]

Google’s silent updates have been steadily impacting our advertisers’ performance far more than the most publicized changes. This is something to keep in mind when analyzing paid search performance and attempting to explain shifts."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Bing: Easily highlight your products and services with Structured Snippets.
  • Google downplays the Google algorithm ranking update this week as “normal fluctuations”.
  • Google Mobile showing image thumbnails in some search result snippets.
  • The Google Keyword Planner bug fixed, again.
  • The complete guide to robots.txt.

3. Previous articles