Weekly SEO news: 03 January 2017
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Here are the latest website promotion and Internet marketing tips for you.

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Are you ready? 2017 is going to be the year of mobile (with instructions for you)

Last year, mobile devices overtook desktop computers as the primary device to access websites. Although desktop searches remained on a very high level on Google, even more people used their mobile phones to search Google.

2017 is going to be the year of mobile

Having a mobile website is no longer an option. It is a necessity. In this article, we'll show you how to prepare your website for this.

A mobile website is a must-have in 2017

Even if you have a mobile-ready website, it is important to check the usability on mobile devices. The fact that your website can be displayed on mobile devices doesn't mean that your site is also easy to use.

You will get more page views with a mobile-friendly website. If your website is not mobile-friendly, people are more likely to leave your site. In addition, people are likely to leave your site if it does not load fast enough.

Google's mobile-first index

Until now, Google ranked web pages based on the desktop version of the site. This is going to change. Google announced that they are working on a mobile-first index that is going to rank pages based on the mobile versions.

Google has published several resources that help you to make sure that your web pages are mobile-friendly:

Mobile optimization checklist

There are some things that you should check to make sure that your website works fine on mobile devices:

1. Use responsive website design

Google recommends responsive design to make sure that your web pages work with mobile devices. If there isn't any strong reason not to use responsive design, you should use it for your website.

Responsive website design makes sure that your web pages 'respond' to different screen sizes. The content is always the same but the design changes based on the size of the screen. The design of your website will be slightly different on desktop computers, tablets and mobile phones. You can simulate this by changing the width of your web browser window.

If you use WordPress to create your web pages, just download a responsive template and adjust it to your needs. Other content management systems also offer responsive templates. Changing your website to a responsive design is the very first thing that you should do.

2. Improve the speed of your website

The page speed is always important. Even if your website loads fast on a WiFi connection, it might be very slow on a mobile data network. You can test the speed of your website here.

The test tool will show you the things that could be improved, for example: eliminate render-blocking JavaScript and CSS in above-the-fold content, enable compression, optimize images, minify CSS, etc.

If you use WordPress, you can use plugins (cache, etc.) that will fix these things for you. Google recommends a page loading time of 2-3 seconds.

3. Improve the user experience on mobile

Mobile users are goal-oriented. They want to achieve their goal quickly and easily. There shouldn't be a need to zoom, there shouldn't be a confusing navigation and the touch elements should be big enough. Google has published design guidelines that might help you. You can find them here.

Here are some things that you can do to make your mobile site easier to use:

  • Make calls to action easy to see.
  • Keep your website menu short and sweet.
  • Provide an easy way to get back to the home page.
  • Don't distract website visitors from the main goal by adding promotions for other items, etc.
  • Provide an easy to use site search feature.
  • Make the shopping experience as easy as possible.
  • Streamline your forms and use the simplest form item for each task.
  • Don't make your visitors pinch to zoom.

After changing your web pages, let real people test your site. Non-technical people who do not work in your company might find things that you haven't thought of.

Get a competitive advantage

Optimizing for mobile isn't rocket science. It is some work to adjust your web pages but the results are more than worth it. Without a mobile website, your website is going to be invisible in the future.

SEOprofiler also offers tools for mobile optimization. For example, the Top 10 Optimizer tool in SEOprofiler enables you to optimize your pages for Google's mobile results.

The Ranking Monitor tool in SEOprofiler checks the position of your pages in Google's mobile results. SEOprofiler offers many powerful tools that will help you to get better rankings on Google and other search engines.

If you haven't done it yet, create your free SEOprofiler account now:

Get your free SEOprofiler account

2. Internet marketing news of the week

GoogleIs Google’s AMP carousel working?

"Google’s AMP rich cards look like they should work. The format is visually appealing, and AMP rich card carousels usually appear at the top of mobile search results, dominating the first viewport.  [...]

But recently, publishers have been scratching their heads over analytics indicating AMP content has a lower click-through rate from rich cards than from general search results."

Google: similar URLs do not get the ranking signals of old URLs

In a Google Webmaster help thread, Google's John Mueller said that new URLs after a website redesign to not get the ranking signals of the old URLs:

"If you just remove the old pages, and add new ones -- even if the URLs look similar -- then Google won't be able to forward any of the signals from the old pages to the new ones, and will treat the new ones like any other new page on your site."

GoogleGoogle reiterates there is no penalty for not linking out

"Gary Illyes from Google said he is angry with sites that don't link out - he called it stupid. But John Mueller later explained that there is no penalty for not linking out to other sites. [...]

If a site doesn't want to link to anyone else, that's up to them. There's no penalty or demotion for doing that."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google's new mobile UI for recipe search. 
  • Google: slow pages might be labeled as not mobile friendly.
  • 2016 important SEO patents from Google.
  • Google: mobile first index is not yet live.
  • Browsing your Google search history is a nightmare of self-discovery.
  • A bug in Twitter's app inflated video ad metrics by as much as 35%.
  • Amazon ordered to disclose customers' names.
  • Google teams up with the Indian government to develop toilet locator app.

3. Previous articles