Weekly SEO news: 10 January 2017
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Here are the latest website promotion and Internet marketing tips for you.

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Why spending less on paid search marketing can lead to a better website experience

Paid search marketing is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.

Paid search marketing can be very expensive

Paid search marketing is okay. Organic SEO is great!

SEO (search engine optimization) concentrates on the regular "organic" results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don't have to pay for each click.

If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the "sponsored results" section of the search results page.

Paid search marketing delivers quick and expensive results

Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.

To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.

In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.

Organic SEO leads to better websites

If you use paid search marketing, your website will get visitors because you pay for them. With SEO, you get website visitors because your website is good.

If you use SEO to promote your website, you are forced to optimize your web pages: the content, the usability, etc. Although this requires more work, your website and your revenue will benefit greatly from these changes.

Good SEO doesn't only lead to visitors from search engines. It also leads to higher conversion rates and happy customers.

Paid search marketing is great if you have the money and if you need website visitors now. If you want to get high rankings that last without paying for every single click, use SEO to promote your site. At the end of the day, SEO has a much better return-on-investment.

SEOprofiler is a full-featured SEO tool that offers many powerful features that help you to get high rankings in the organic search results. If you haven't done it yet, create your SEOprofiler account now:

Try SEOprofiler now

2. Internet marketing news of the week

GoogleGoogle: normal for not all pages to be indexed on a website

"That’s not something you need to worry about, it’s completely normal for us not to index all URLs that we find, and that’s not something you need to artificially inflate.

The one thing that I would watch out for, of course, that if something is really important for your website, that that is actually indexed, but you notice that fairly quickly because these are the pages that should be sending you traffic."

Google: How to handle near identical product pages for search

"What the site owner had done was choose a main one as canonical, and set the others as the canonical to the main one. When you set it up this way, it is usually only the main one that is indexed, although sometimes Google will show the non-canonical for very specific searches. [...]

Some will put in more time and effort to these pages and make sure that each variant page is unique content, so they aren’t similar enough that Google will filter them for being duplicate. The drawback to this method is that someone might land on one of these variants that is not exactly what they are looking for, and if the site owner doesn’t also include links to these variants, the searcher can end up hitting the back button and going to a competitor’s site instead."

GoogleDifferences in Google Search Console link report for small & large sites

"It’s essentially a sample of the links.  So for smaller sites, it’s probably more closer to all of the links,  for larger sites it is definitely a sample where we try to show the ones that are more relevant.

It doesn’t take things out that are nofollow, it doesn’t take things out that are in the disavow file.  So it’s more a matter of we know all of these links exist for your site, and here is what we think is a relevant sample for yours."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google to start showing local-specific phone numbers when location extensions appear in ads.
  • Amazon dominates 2016 Holiday sales.
  • Turkey to launch domestic Google, Gmail replacements aligned with local culture and values.
  • Aggregated statistics about voice search.

3. Previous articles