Weekly SEO news: 14 February 2017
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. These five things are the key to high rankings on Google

Getting listed on Google's first results page can be very difficult. What exactly will help you to get the results that you want? There are five things that will always help you to get much better rankings than before.

Five things are the key to high rankings

Step 1: Think

Don't just blindly follow the advice of gurus and self-proclaimed SEO experts. Don't believe everything that you read. When it comes to search engine optimization, most things are opinions instead of facts.

Do your own tests. Create a website just for testing purposes and find out what works and what doesn't. Educate yourself and keep current. That is very important because SEO changes rapidly.

Step 2: Work

Some people think that search engine optimization is a one-shot thing, or that SEO can be done on auto-pilot. Unfortunately, that doesn't work.

If you want to succeed, you have to invest a lot of time and effort in your search engine optimization activities. There are several things that you have to do to make sure that your website becomes a success: keyword research, optimizing pages, fixing technical errors, etc.

Without investing time and work into your web pages, you won't get the best results. Fortunately, there are tools that will help you to get things done as efficiently as possible.

Step 3: Be serious

Google wants to rank high quality websites in the search results. This is the mysterious "authority" value that is often mentioned in SEO articles.

To build a website that has ranking authority, you have to do several things: create web pages that have good content, present that content in an attractive way and engage with your audience. Basically, your website has to deliver what the web searchers wants.

Step 4: Be smart

Everybody wants to be listed on Google's first results page. The person who does more, will get better rankings. If your competitors invest more time in search engine optimization, they will get better rankings.

It's also important that you invest your time in the right things. A person who is working a lot on the wrong things won't get good results. If you work smarter than your competitors, you will get better results. If you do the right things in the right order, you will get results more quickly. Here's an easy to understand step-by-step tutorial.

Step 5: Be patient

Website promotion takes time. It is possible to get some quick wins but lasting results that will deliver a steady stream of new visitors to your website take some time.

It takes time to research the right keywords, it takes time to optimize your web pages, it takes time to fix the architecture of your website, etc. Be patient, do the right things, and your website will get the rankings that it deserves.

Website promotion isn't rocket science. The five steps above are a sure way to get in Google's search results. The tools in SEOprofiler help you to get things done as quickly as possible. If you haven't done it yet, try SEOprofiler now:

If you want to get high rankings on Google and other search engines, your web pages must have the right content and good links. The tools in SEOprofiler help you to get these. If you haven't done it yet, create your SEOprofiler account now:

Try SEOprofiler now

2. Internet marketing news of the week

GoogleGoogle: We're still using PageRank after 18 years 

"Several months ago, Gary Illyes from Google said Google still uses PageRank and this morning, for some reason, Gary felt the need to state that message again on Twitter.

He said, 'DYK that after 18 years we're still using PageRank (and 100s of other signals) in ranking?'"

Editor's note: The PageRank that is used by Google is not the same as the number that was displayed in Google's toolbar.

Google monthly search volume dwarfs rivals because of mobile advantage

"On mobile devices, it’s mostly a story about Google, however. According to data from StatCounter, Google controls about 95 percent of mobile search query volume on a global basis.

Even if this number is not entirely accurate — some people are critical of StatCounter data — it’s beyond dispute that Google has a massive lead in mobile search."

GoogleThe impact (and lack thereof) of Google’s mobile popup algorithm

"As of today, I’m still not seeing widespread impact. Again, many of the URLs across the domains I’m tracking are ranking exactly where they did prior to the rollout of the mobile popup algorithm. Therefore, I’m officially calling the mobile popup algorithm a dud. Sure, that can change if Google strengthens the algorithm or refines it, but for now, it’s not doing very much."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google doesn’t expect full navigation in mobile first pages.
  • Google shows rich cards for hotels.
  • Bing: Introducing visually rich and highly informative weather answers.
  • Survey: Alexa the most frequently used assistant, Cortana seen as most accurate.

3. Previous articles