Weekly SEO news: 7 March 2017
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. The great ranking mystery: why your pages don’t rank although everything seems to be okay

You have a great website, it has a great design, it has great content, it contains all of the important keywords, the usability is fine... but: the website does not have good rankings on search engines.

Many webmasters experience this problem. Fortunately, there is a way to solve seemingly inexplicable ranking problems.

how to solve problems

Reasons why your web pages do not get ranked

There can be several "invisible" reasons why your web pages do not get high rankings on Google and other search engines:

1. The robots.txt file is not correct

If your content management system offers a development mode, chances are that the robots.txt file of your website blocked all search engines when you developed the website.

If you did not change the robots.txt file of your website, the search engine robots will still be blocked. Remove the "Disallow:" lines from your robots.txt file to make sure that your web pages can be accessed by search engine robots.

2. The HTTP status code of your pages is not correct

When search engine robots and normal visitors request a page from your server, your server answers with a so-called HTTP status code. This status code cannot be seen by the visitor as it is targeted at the program that requests the page.

The status code for a normal page should be '200 OK'. All other status codes mean that there is something special with the page. For example, 4xx status codes mean that the page is broken, 5xx status codes mean that there is a problem with the server, etc.

Some servers have configuration errors and they deliver the wrong HTTP status code. This does not matter for human website visitors and you cannot see it in your browser. Search engine robots, however, won't index your web pages if they get the wrong HTTP status code.

3. There are other technical errors

Other technical errors can also have a negative influence on your rankings. For example, the HTTPS settings on your website could not be correct, or the pages might load too slowly.

In addition, websites automatically get errors over time. Some links on the pages become obsolete, old pages do not fit on the new website, etc. If a website contains too many of these errors, it will look like a low quality website.

How to find these errors

Of course, you can manually search your web pages for these errors. This can take quite some time. That's the reason why we developed the Website Audit tool in SEOprofiler.

the easy way to solve ranking problems

Among many other things, the Website Audit tool in SEOprofiler checks the robots.txt file of your site, it checks the HTTP status codes, and it checks your web pages for other errors that can have a negative influence on the rankings of your web pages.

The Website Audit tool also shows you how to remove these errors so that search engines can index your web pages as well as possible.

SEOprofiler offers many tools that help you to get more out of your website. If you haven't done it yet, create your SEOprofiler account now and create an audit report for your own website:

Try SEOprofiler now

2. Internet marketing news of the week

GoogleGoogle: New pages can rank for competitive keywords, with caveats

"Starting off with great SEO will give those pages a leg up when it comes to ranking new pages on something that happens to be highly topical.

If the page is already suffering from poor SEO or other technical issues that could hinder its performance in the search results, it probably won’t do as well as a similar page – newer or older – that has better SEO."

Editor's note: remove technical errors from your site with the website audit tool.

Adding Sitelinks search box schema for site search in Google search results

"For some sites Google will show an added feature in the search results – a sitelinks search box, so that searchers can do a secondary search just for results on your own site. [...]

So adding schema to use your own internal search engine from the Google search results will work great if Google is already showing your sitelinks search box in their search results.  But don’t expect it to magically appear in the search results simply because you added the markup."

GoogleGoogle Analytics cannot track AMP pages correctly

"If you have jumped in the AMP wagon and took a look at the metrics, you may be asking yourself why your AMP pages have a higher than normal bounce rate. [...]

We’ve just checked that the same 'unique visitor' ends up being counted as up to 4 unique visitors due to how AMP works, generating wrong metrics in our Analytics tool.

Worst thing is that maybe you didn’t even realize, and you may have been worried about the high bounce rate on your AMP pages."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google releases Google Assistant for all.
  • Google: Top Stories and Google News are independent features.
  • Google: Improvements to searching for special characters in programming languages.
  • Microsoft releases Bing Ads editor for Mac.
  • Dmoz.org closing is going to close its doors next week.

3. Previous articles