Weekly SEO news: 27 June 2017
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to discover your hidden rankings

If you worked on your website to get high rankings for your targeted keywords, chances are that there a dozens (sometimes hundreds) of hidden keywords for which you have high rankings.

These hidden rankings are a good opportunity to get more customers.

hidden rankings

What are hidden rankings?

Hidden rankings are the rankings in the top 100 positions of Google that you are not aware of. You probably didn't promote these keywords directly. By optimizing the pages that rank for these keywords with the right call-to-action, you can bring additional high-quality organic traffic to your website.

The organic traffic that you get through search engines should be boosted and cultivated. Every good keyword for which your website has high rankings is a sign that search engines find your website trustworthy.

Why does your website have hidden rankings?

Hidden rankings are a normal side effect of modern ranking algorithms. Google and other modern search engines don't focus on keywords. They focus on topics. If you want to get high rankings, your website must be relevant to a topic, not relevant to a single keyword.

By optimizing your pages for keywords that are closely related to the topic of your website, you automatically include keywords that are related to your site in the content of your web pages. The SEO activities that target your main keywords automatically influence the other keywords that appear on your web pages, too.

As a result, many websites have high rankings for these other keywords in the top 50-100 results.

How can hidden rankings help your website?

Improving the rankings for these keywords is relatively easy because search engines already find your web pages relevant to these keywords.

In addition, your SEO activities might have focused on Google. Without knowing it, you might also have high rankings on Yahoo and Bing. These two search engines can also contribute to the number of visitors that come to your website.

How to discover your hidden rankings

Manually searching for your hidden rankings can be a frustrating task because you don't know what to look for. That's why we developed the Ranking Profiler.

In addition to analyzing the Google rankings of your competitors, the Ranking Profiler tool also helps you to discover the hidden rankings of your website.

Just enter the URL of your website in the Ranking Profiler and go to the 'Ranked keywords' page:

discover hidden rankings

In this example, the Ranking Profiler found more than 20,000 keywords for which the website has rankings. Now you can either use the export command of the Ranking Profiler to export these keywords, or you can click the button at the top of the page to add the visible pages to the Ranking Monitor in SEOprofiler.

After adding the newly found keywords to the Ranking Monitor in SEOprofiler, the Ranking Monitor will automatically check the position of your web pages for these keywords on Google, Google Mobile, Yahoo and Bing.

Impress your clients

The Ranking Profiler can also help you to impress future clients. Show potential clients that you know the keywords for which they are ranked and that you have done your homework.

The Ranking Profiler tool also enables you to show your clients keywords that could rank higher.

Find niche keywords

You can also use the Ranking Profiler tool to find the best keywords for a niche. Analyze the leading websites of a niche with the Ranking Profiler to get the best keywords that lead to results in that niche.

Analyze competitors

The Ranking Profiler tool also enables you to spy on your competitors. Just enter the URL of a competitor in the Ranking Profiler and you will see the keywords and the pages for which your competitors has rankings.

Everything that you need to get high rankings

The Ranking Profiler is only one of the tools that you get with SEOprofiler. SEOprofiler also offers the AdWords Profiler tool (which enables you to analyze the Google AdWords campaigns of other websites), the Link Profiler tool, and many more tools that help you to improve the position of your web pages on Google and other search engines.

If you haven't done it yet, try SEOprofiler now:

Try SEOprofiler now

2. Internet marketing news of the week

Google: make your mobile pages and your desktop pages equivalent

"Google’s John Mueller suggested that you should migrate your m.example.com subdomains for mobile websites to responsive before Google releases the mobile first index.

Google currently indexes your desktop site and the m. subdomain of your site isn’t fully indexed. When Google’s index goes mobile first, the m. subdomain of your site will be the main version of your website and a migration to www might take months. [...]

John Mueller added that the mobile pages should be fully equivalent in content and functionality regardless of indexing. If that is not the case now, you should fix your pages."

Related: Google won't launch the mobile first index on a single day.

Gary IllyesGoogle’s Gary Illyes: Google likes breadcrumb navigation

"On Twitter, Google’s Gary Illyes confirmed that Google likes breadcrumb navigation links.

In general, Google likes websites that provide a good user experience and websites with a clear navigation. Breadcrumb navigation helps shows how a website can be found within a site."

Google site move with new URL can take 3 months; not 2 weeks

"Gary Illyes said that when you do a site move, so you get a brand new domain name and want to rebrand to that domain - it can take 3 months or so for Google to pick up on all the changes. [...]

He said it can take two weeks for some sites but for larger sites, it is more like 3 months, not even close to two weeks."

John MuellerGoogle’s John Mueller: we might skip URLs that repeat the same path element many times

"In an online discussion, a webmaster asked why his dynamic website was not indexed properly.

Google’s John Mueller explained that Google might not index URLs that repeat the same path element multiple times."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: moving domains won’t help if your website has low quality.
  • Upper and lower case letters in URLs do not matter for Google.
  • Google patents extracting facts from the web.
  • Google's John Mueller: checkmarks in web page titles look spammy.
  • Google: content stitching or quilting is not near duplicate content.
  • Google's Gary Illyes cannot apply manual penalties to websites.
  • Google pushes framework for law enforcement access to overseas data.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.