Weekly SEO news: 11 July 2017
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Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. SEO case study for a car repair shop (including concrete recommendations)

People who are new to website promotion quickly find out that search engine optimization (SEO) can be difficult and time-consuming if you don't know what to do and where to start.

For this reason, we regularly perform SEO case studies for different industries. We show you what we would do to improve the website's rankings on Google using only white-hat methods that are approved by Google.

The analyzed website

For this example, we have chosen GilisAutomotive.com. This is an auto service center in Rockville, MD. We have no affiliation with this company. It is a random example to show you how to optimize a website for high rankings.

website preview

Step 1: Which keywords could be used by the website?

The keyword suggestion tool in SEOprofiler proposes hundreds of valuable keywords, amongst others:

Keyword Local searches Competition Estimated bid
car repair shop near me 480 60% $9.59
car ac repair 9,900 52%% $10.64
car repair shops near me 5,400 62% $9.02
car repair estimate 880 64% $5.03
car radio repair 720 66% $1.11

These are informational keywords that are directly targeted at the potential customers of GilisAutomotive.com. The website isn't ranked for these keywords yet.

Step 2: How to create content for these keywords

It's worth creating content pages and landing pages so that Google can rank the website for the keywords above. The Top 10 Optimizer tool in SEOprofiler helps you to create web pages that are perfectly tailored to given keywords.

To optimize pages for these keywords, you have to enter the URL of the page that you want to optimize. Then you enter the keyword for which you want to get high rankings and you select the country. The Top 10 Optimizer then shows you how to change the pages so that they can get high rankings.

Top 10 Optimizer

Modern search engines focus on topics, not single keywords. For that reason, it makes sense to optimize different pages for different keywords that are all related to the same topic (car repair shop, car ac repair, car radio repair, etc.). The Top 10 Optimizer in SEOprofiler helps you to do that.

Step 3: Technical website audit

For this example, SEOprofiler's website audit tool checked some pages on the website and found only one page that contains a broken link. That is very good:

website audit overview

In total, the website audit tool found 1 error, 12 warnings and 263 smaller things on the pages of the website. That's quite good. However, it is likely that the website's rankings would improve if those issues were resolved.

There are some slow pages on the site:

slow web pages

The website audit tool also found some security issues on GilisAutomotive.com. For obvious reasons, we do not list them here.

This analysis was only for a small sample of the pages. It's very likely that the website audit tool will find more issues when it checks all of the pages.

Step 4: Identifying the competitors

When you enter the keywords above in Google, you will find that some of the competitors are:

  • pepboys.com
  • napaautocare.com
  • cbac.com
  • graystirecenter.com
  • etc.

Even if some of the websites aren't direct competitors, they all compete with GilisAutomotive.com in the search results of Google.

Knowing the websites that currently have high rankings for your keywords can help you to improve the rankings for your own site. In this example, the owners of GilisAutomotive.com could use the competitor URLs in the following tasks.

Step 5: Improving the backlinks of the website

Backlinks are one the top ranking factors for Google. Fortunately, SEOprofiler offers multiple link building tools that help you to obtain backlinks from reputable websites.

Using the Link Influencer tool in SEOprofiler with the competitor URLs mentioned above, we find 348 websites that have links to at least two of the competitor websites. They would probably link to our case study website as well.

Link Influencer

We used SEOprofiler's Link Opportunity Finder tool with different keywords. Within a few minutes, we could find 34 excellent web directories, magazine websites and industry directories that are directly related to the website's keywords.

SEOprofiler offers even more link building tools, the Link Manager, the Domain Finder, the Starter Backlinks, the Local Hubs and the Weekly Link Opportunities so that this week's company could get even more backlinks to their website.

Another very powerful tool is the Link Profiler. The website has only 13 links that point to the site. Getting more links will have a major impact on the rankings of the website.

The Link Profiler tool also shows that 13 links that point to the website contain some of the keywords for which the website should be ranked. That's good.

link analysis anchor texts

Getting more links with good anchor texts will improve the rankings of GilisAutomotive.com.

Step 6: Get more keyword suggestions and advertising opportunities

By entering the domain names of competing websites in the Ranking Profiler, the company can find many more keywords that could be used for search engine optimization and paid search marketing:

Some Ranking Profiler keywords

It's possible to get high rankings if you do everything step-by-step

It's not easy to get top 10 rankings on Google but it's also not difficult if you use the right SEO tool. The steps above show you how to optimize a site so that it gets better rankings on Google.

The recommendations referred to listings in Google's regular organic rankings. As GilisAutomotive.com is a website that targets a particular local area, it is also important to be listed in the local results of Google. Further information on how to improve the listings in the local results can be found here.

There are many more tools in SEOprofiler

This case study hasn't even listed all the tools that are available in SEOprofiler. For example, you also get a powerful Ranking Monitor and a reliable Uptime Monitor. Create a free trial account now or get the full version and save 99%.

Try SEOprofiler now

2. Internet marketing news of the week

Johne MuellerConfirmed: with Google's mobile-first index it is okay to hide content in tabs
"Some time ago, Google’s Gary Illyes said that content hidden in user interface elements should have full weight in Google’s mobile first index. This has been confirmed by Google’s John Mueller in a webmaster hangout."

Google: publishing 100,000 pages at once is not an SEO issue

"John said in a video hangout this morning at the 19:12 mark that it is 'no problem' to release hundred thousand pages at once. He added from an 'SEO point of view that's generally not an issue.' The only potential issue is that Google will crawl it and your server needs to be able to handle the crawl.

In fact, John said he doesn't recommend you push this content out slowly. He said 'artificially introducing a kind of a trickle into the index is something that often causes more problems than it solves anything.'"

John MuellerGoogle: there is no ranking bonus for exact match domains

"Google's John Mueller said on Google that exact match domains (EMD) do not get a magical ranking bonus on Google. For example, your website won'get a ranking bonus for the keyword 'blue widgets' if the domain is 'www.blue-widgets.com' [...]

Of course, exact match domains often have links that contain the exact match domain name. That might lead to an indirect ranking advantage for exact match domains because they are linked with these words. In 2012, Google released a penalty for low quality exact match domains so you have to be careful with that."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: bold text is good for bots and human users.
  • Google’s John Mueller: embedding YouTube videos has no influence on your rankings.

3. Previous articles