Weekly SEO news: 1 August 2017
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. All or nothing. Be the winner in three rounds!

Website promotion is often a "the winner takes it all" game. That means that the best website will get the deal and all other websites will get nothing, no matter how good they are.

Suppose someone wants to buy a new smartphone. The person searches Google, takes a look at the first results page and then decides to buy something on one of the sites. That means that one site gets the sale and the other sites get nothing.

Be the winner!

A small change can make the difference

The above has an important implication: you just have to be slightly better than your competitors to get many more sales.

If you make the change from being one of the discarded sites to the site that is chosen by the searcher then your sales will increase dramatically. You'll make the change from getting nothing to getting everything.

Your website has to survive three rounds in the fight for the customer:

Round 1: choose the right keywords

Being better than your competitors starts with choosing the right keywords. If you target keywords that aren't used by the people who want to buy then you might get a lot of visitors but no sales.

Your web pages should be optimized for the keywords that attract people who are looking for the products and services that you sell on your website and who are ready to buy.

The keyword tools in our web-based website promotion tool SEOprofiler will help you to find the best keywords for your website. Further information on different keyword types can be found in the manual.

Round 2: get on the first results page

Of course, it is important to target the right keywords. However, your website must also be found on the first results page of Google, Yahoo and Bing to attract customers.

Most people only take a look at the first results page. If your website cannot be found there then potential customers won't find your website.

Use the tools in SEOprofiler to optimize your website so that it will be listed on the first results page for your keywords. This is crucial if you want to get the sale.

Round 3: create a convincing website

It's not enough to be listed on the first search engine result page. Your website must also be convincing. It should give the customer what he is looking for, it should have a professional design and it should make it as easy as possible to buy.

That is why it is so important to work on improving the conversion rate of your web pages. By improving your conversion rate, you can generate more money "out of thin air" from your existing rankings.

A trustworthy and professional website with a good conversion rate also has positive side-effects. Your customers probably will stay longer with your company and people are more likely to link to your website.

Be the winner!

It takes some time to optimize your web pages, but it is worth the effort. Even small changes can have a huge impact on the number of sales that you get. Make the change from being one of the discarded sites to the site that gets the sale and your sales will go through the roof.

Remember that your competitors are also working on their websites. Even if you are better than your competitors you have to continue with the optimization to stay ahead.

The tools in SEOprofiler help you to reach your goals:

project overview

If you haven’t done it yet, try SEOprofiler now:

Try SEOprofiler now

2. Internet marketing news of the week

GoogleGoogle officially changes Sitelinks design to carousel format

"After a year of testing, we now have a carousel format for the Sitelinks interface in the mobile Google search results. [...]

Sitelinks are additional links within the snippets of the search results where searchers can quickly jump to important and relevant pages on that site, as opposed to the main listing in the search result snippet."

Google adds autoplay video to search results page

"If you hate when videos auto play, then you really won’t like this new feature in the Google search results. Google is now autoplaying video when you do a search query that brings up a video in the knowledge panel on the right side of the results."

John MuellerGoogle: if it seems wrong, we will ignore the canonical tag

"If you do not use the canonical tag correctly, your search engine rankings might drop. In a Google webmaster hangout, Google’s John Mueller said that Google will ignore the canonical tag if there is an obvious error."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: How to remove your AMP content from Google Search.
  • Google testing list format for AdWords enhanced sitelinks.
  • Google testing design in image search.
  • Google has dropped Google Instant Search.
  • Does Google use analytics data to discover new URLs for crawling? No.
  • EU increases pressure on Facebook, Google and Twitter over user terms.

3. Previous articles