|Weekly SEO news: 31 December 2019|
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2. Internet marketing news of the week
Google: you can run AdWords campaigns for disallowed URLs
Google's John Mueller said on Twitter that you can run AdWords campaigns for URLs that are blocked for Google's regular results: "I can't speak for Google Ads, but I don't see how that would have any effect."
SEO year in review 2019: Zero-click searches, BERT, local spam and more
"Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as numerous antitrust investigations of Google were announced domestically and abroad. BERT brought enhanced natural language understanding to search engines. Bing turned 10 — it’s been more disruptive than it gets credit for."
Google: E-A-T is not that important for e-commerce websites
"Google’s John Mueller said in a webmaster hangout on YouTube that Google E-A-T (expertise, authority, trustworthiness) is not that important for e-commerce websites. [...] The SEO tools in SEOprofiler help you to optimize your web pages for high rankings on Google and other search engines."
A look back at some notable tips from our Paid Search community in 2019
"Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few insights that were popular with our readers."
SEARCH +++ ENGINE +++ NEWS +++
- Photos uploaded to GMB were automatically made into a post that cannot be deleted.
- Google is poised to make another blitz at CES 2020.
- Google Local is testing new buttons.
- Algorithmic extremism: examining YouTube's rabbit hole of radicalization.