Weekly SEO news: 21 January 2020
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. All you need to know about Google’s January 2020 core update

Google announced the January 2020 core update this week. Google's last core didn't have a big impact on the search engine rankings of most websites. It might be that this update is bigger.

Google January 2020 Core Update

Google announced a global update

What you should do now

Google's advice for core updates remains the same. Core updates do not penalize websites. For example, cleaning your links won’t help if your rankings drop after a core update. Instead, it’s likely that other websites do something better than your website.

If you want to get high rankings with Google's new ranking algorithm, just do the usual things that are needed to get high rankings:

1. Create web pages with good content

Your website should contain many pages that are related to the topic of your website. If the content of your website is unique, it will be much easier to get high rankings on Google (and other search engines).

Optimize the pages of your website for your keywords and make sure that your web pages are error-free.

2. Get good links from other websites

If your web pages have good links from related websites, they will rank higher than other pages that do not have these links. Analyze the links that point to your site and improve the links that point to your web pages.

If there are unnatural links to your web pages, you should remove these bad links.

3. Make sure that your website is mobile-ready

Most people visit websites on smartphones. For that reason, it is very important that your website works with mobile phones. The website audit tool in SEOprofiler can check if your pages can be indexed by mobile search engine robots.

4. Use structured data markup code

Although structured data markup code is not necessary to get high rankings, rich results help to improve the look of your website on Google’s search results pages. The Rich Results Creator in SEOprofiler helps you to create necessary code as easily as possible.

Have your rankings changed?

You can monitor the rankings of your web pages with the Ranking Monitor in SEOprofiler. The Ranking Monitor enables you to react when your rankings drop.

The Ranking Monitor also shows the days on which algorithm updates happen so that you can quickly see if a ranking change might be related to an algorithm update:

Google January 2020 broad core algorithm update

Improve your rankings now

The tools in SEOprofiler also help you to optimize your web pages for Google's ranking algorithm.

You get everything you need to get high rankings on Google and other search engines: keyword research tools, web page optimization tools, SEO website audits, uptime monitoring, and much more.

Improve your rankings now!

2. Internet marketing news of the week

John MuellerGoogle: redirect m.dot subdomain URLs after deleting them
"Moving mobile websites from m-dot domains to responsive web design is something that Google’s John Mueller says very often in his Tweets. After removing your m-dot domain, you should redicte the whole subdomain to the new responsive website."

How Google may annotate images to improve search results

"A recent Google patent on this topic defines knowledge bases for us, why those are important, and it points out examples of how Google looks at entities while it may annotate images."

John MuellerGoogle: cookie banners are okay if they do not replace your content

"Google’s John Mueller said on Twitter that cookie banners are fine as long as you do not replace the content of yourw eb pages with an insterstitial. Check your website with the website audit tool in SEOprofiler. If your cookie banner prevents search engines from indexing your web pages, the website audit tool will inform you."

How the Google game is changing for good

"Google will continue to invest in understanding query intent and their machine learning will get more and more accurate. Fundamentally, what this means is that your website and content, is the single most important detail to optimize."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: we might not crawl large files so much.
  • Google now also showing free product listings.
  • Microsoft Ads: making your performance reporting clearer and more reliable.
  • Google results for probiotics are totally unreliable.
  • Google Assistant routines haven't worked on Android Auto for over a year, still no fix in sight.
  • The state of mobile in 2020: the key stats you need to know.
  • Google wants to phase out support for third-party cookies in Chrome within two years.
  • Google: spam reports do help.
  • Google showing wrong URLs in search results.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.