|Weekly SEO news: 28 January 2020|
Here are the latest website promotion and Internet marketing tips for you.
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Google has announced an update to their mobile-first indexing best practices on Twitter:
We made some significant updates to our developers documentation on mobile-first indexing (☎️#⃣1⃣📙?), Whether your site has been moved over already or not, it's worth checking it out 👇https://t.co/yo4mGQZkqh— Google Webmasters (@googlewmc) January 22, 2020
What is new?
There are a few changes compared to the previous version of the guidelines. Most of the recommendations are obvious:
- The mobile version and the desktop version of your website should have the same content.
- Your pages should be crawlable.
- Invisible elements such as meta robots and structured data should be the same for desktop and mobile.
- If you use structured data on mobile pages, the URLs should point to mobile pages.
- Use high quality images and the same img alt texts on mobile and desktop.
- Ensure that hreflang implemantation and canonical attributes are correct.
If you have a mobile website, Google will ignore your desktop website. Google's John Mueller confirmed this on Twitter:
No, we will ignore any & all content on the desktop site if we index the mobile version. We will only index the mobile version.— 🍌 John 🍌 (@JohnMu) January 22, 2020
Optimize your website for mobile
Google's John Mueller keeps telling webmasters and Google that they should use responsive website design to create their mobile websites.
Theoretically, you could have dedicated mobile pages (for example on an m.example.com subdomain). However, John Mueller strongly recommends avoiding dedicated mobile pages because they make things too complicated.
Having one responsive website that works with mobile and desktop is the best option.
Mobile SEO tools
In order to be eligible for Google rich result features Google recommends converting your data-vocabulary.org structured data to schema.org. You can do this with the rich results creator tool in SEOprofiler."
+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++
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- Same site requirements for cookies: What SEOs and developers need to know.
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- Google’s ads just look like search results now.
- Google’s latest user-hostile design change makes ads and search results look identical.
- How much longer will we trust Google’s search results?
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- How to use heading tags on your web pages (and how to check them)
- Technical SEO website audits made easy
- Google finally confirms the November 2019 local search update
- Click-depth as a ranking factor (and how to find the click depth of all pages on your website)
- New in SEOprofiler: more locations for local SEO and rank tracking
- Google Chrome: your website usually loads slow (and how to fix it)
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- View all past issues...