Weekly SEO news: 4 February 2020
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to improve your business by tracking your search engine rankings

The Ranking Monitor in SEOprofiler enables you to check the position of your web site on Google, Google Mobile and Bing. It is a powerful tool that helps you to improve your business results.

Track your search engine rankings

For example, you get answers to these questions:

  • For which keywords are your web pages ranked?
  • How many searches do these keywords have?
  • How are your competitors ranked for these keywords?
  • In which countries and regions is your website ranked?
  • How is your website ranked on mobile devices?
  • How do your rankings change from day to day?

You can monitor any keyword, in any country, in any location. The rankings are checked daily. Read on to learn more about the features:

Different locations = different rankings

Local rank tracking is is important if you have a brick and mortar business. You have to be found for searches that are done by potential customers in the area where your business is located.

The Ranking Monitor in SEOprofiler enables you to track your rankings in all areas. You can specify the exact location from which your rankings should be checked (cities, zip codes, airports, etc.).

The Ranking Monitor tracks the regular listings, and it shows you the position of your business in Google's local pack results, even if your business is listed without a website URL.

If you do business in multiple locations, you can track all the locations in one campaign.

local rankings and local SEO

Mobile SEO, AMP, featured snippets, and much more

The majority of all online searches are now carried out on mobile devices. Ranking tracking for mobile devices is a must if you want to reach all customers.

The Ranking Monitor checks desktop rankings and mobile rankings. Is your website ranked as a featured snippet? Are your pages ranked with Sitelinks? Are your YouTube videos ranked? What about your Facebook page? Is it an AMP ranking?

The Ranking Monitor in SEOprofiler has the answers. It gives you the data you need to succeed.

The tools in SEOprofiler also help you to optimize your web pages for high rankings in mobile searches.

different search result types

Improve your rankings and track your results

The Ranking Monitor in SEOprofiler gives you detailed insights into the search engine positions of your web pages.

Get ranking progression charts for all keywords and find out how to improve your rankings for keywords that deliver targeted website visitors.

Find the keywords that perform best, get the top ranked pages, analyze the different result types, and much more.

Improve your rankings now

SEOprofiler offers many powerful SEO tools that help you to to improve the rankings of your web pages on Google and other search engines:

Improve your rankings

2. Internet marketing news of the week

John MuellerGoogle: most sites don’t have toxic links
"Google’s John Mueller said that most websites do not have ‘toxic’ links. If they do, they usually created them on their own [...]

Toxic links are spam links that have a negative impact on your search engine rankings. If you built spam links in the past, use the link disinfection tool in SEOprofiler to get rid of them"

Bing: mind your margins

" Small tweaks matter, even tiny changes to the UX can lead to a significant impact on user satisfaction. [...] Even an issue which will affect a tiny fraction of your users might lead to thousands even hundreds of thousands of users with a sub optimal experience. You can’t afford to have blind spots in your web page instrumentation, any user action, no matter how trivial,  taken on your page should be instrumented stored and analyzed."

John MuellerGoogle: you can host your website anywhere in the world

"Google’s John Mueller said that Google does not prioritize crawling of websites that are hosted in the USA. You can host your website anywhere you want. [...]

The website audit tool in SEOprofiler checks the speed of your web pages and many more signals that have an impact on the rankings of your website."

A visual history of Google ad labeling in search results

"In 2013, the Federal Trade Commission (FTC) noted a 'decline in compliance' of search engines to clearly differentiate ads from organic listings and issued and called for clearer design treatment for ads suggesting: 'more prominent shading that works across monitor and device types, or a prominent border, or both.' Six years later, ad markings are arguably more subtle than they were then."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google Chrome hiding URLs of websites.
  • Google: If you're making URLs for your users, they should be in their language.
  • DuckDuckGo has other ideas for Google’s EU search choice screen.
  • Are dofollow profile sign ups worth it? No.
  • Google removals tool.
  • Avast’s shutdown of Jumpshot will harm the web and the world.
  • Google to shut down app maker next year.
  • New patent: Google product search and learning about new product lines.
  • All Google Ads campaigns will now be using improved Standard delivery.

3. Previous articles