Weekly SEO news: 18 February 2020
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. SEO website audits made easy

A professional SEO website audit can dramatically increase the rankings of your website on Google, Bing and other search engines. Website errors can harm your Google rankings and they lead to a bad user experience.

Improve your web pages and get better rankings

Eliminating website errors leads to higher rankings in search engines. An improved UX (user experience) leads to more sales.

  • Remove technical errors that keep search engines away.
  • Improve web page elements that can perform better.
  • Eliminate spelling mistakes.
  • Discover technical problems that only search engines see.

The website audit tool in SEOprofiler checks your web pages quickly and easily. Just enter your website URL and the website audit tool will immediately create a report for you:

SEO audit overview: errors, warnings and notices

Get a comprehensive SEO website audit report

The website audit tool in SEOprofiler checks all things that have an impact on the indexability of your web pages.

The issues are grouped into errors (critical), warnings (important, but not critical) and notices (not critical). Correcting these issues ensures that search engines can index all of your pages correctly.

The website audit tool also checks other things such as spelling mistakes, the security settings of your site, duplicate content, click depth, and much more.

SEO website audits for mobile web pages

The majority of online searches are carried out on mobile devices. It is important that your web pages can be accessed from these mobile devices.

The website audit tool enables you to check your web pages as if they were accessed from a mobile phone.

Ensure that your web pages work on smartphones, tablets, desktop computers and all other devices.

SEO audit settings: check your mobile pages

Analyze the internal links on your website

The internal link structure of your website has an impact on how search engines index and rank your web pages.

The website audit tool checks the internal link structure of your website, and it tells you how many clicks visitors and search engines need to access the pages on your site.

Get the most linked internal pages of your website, the most linked images, etc. You also get an analysis of the external links.

SEO website audit: the internal link structure of a website

Optimize the performance of your web pages

Google and other search engines prefer fast web pages. The website audit tool checks how quickly your web pages load.

Find slow pages on your website and improve their performance. Faster pages get better rankings.

The faster your web pages load, the better. The website audit tool helps you to improve the performance of your web pages.

SEO audit: web page load time

Fix duplicate content problems

Although there is no penalty for duplicate content, it is more difficult to get high rankings with duplicate content.

The reason for that is that search engines have to decide which version of the pages with the same content they pick for the results. More often than not, they pick the wrong pages.

The website audit tool helps you to identify and delete duplicate content on your website.

SEO audit: eliminate duplicate content

Analyze the indexability of your web pages

Can search engines index all of your web pages? You might block search engine bots without knowing it.

The website audit tool checks the indexability of your web pages and the response codes that your web pages send to visitors.

If your pages send the wrong HTTP status response codes, search engines won't visit your pages. The website audit tool makes sure that search engines can visit all pages.

SEO audit: web page indexability

How does your website look on different devices?

A website that looks great on desktop computers might look horrible on tablets or smartphones.

As many people access the Internet from tablet computers and smartphones, it is very important that your website looks good on these devices.

The website audit tool shows you how your website looks on desktop computers, tablet computers, and smartphones.

SEO audit: different devices (desktop, tablets, smartphones)

Check the security settings of your server

Your website should be secure and it should be protected against attacks. The website audit tool checks the security settings of your website.

Google prefers secure HTTPS pages. Although it is only a minor ranking signal, secure web pages get better rankings.

SEO audit: the security settings of your server

Your website has errors that need to be fixed

Even if you're thing that your website is error-free, it's probably not.

The more pages your website has, the more likely it is that there are many errors that have to be corrected.

Even if your web pages were error free when you published them, there can be several things that you have to fix: links can get broken, servers can have problems, there might be duplicate content issues, etc.

All of these errors can have a negative impact on the search engine rankings of your web pages. The website audit tool helps you to make sure that your web pages do not contain errors that can cause problems with search engines.

Remove your website errors now!

Create your SEO website audit report now and remove all errors. You can create your SEOprofiler account here:

Get your SEO website audit now

2. Internet marketing news of the week

Data privacyThe state of tracking and data privacy in 2020
"January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers sobered to a vision of the future that looks quite different than today."

Unconfirmed Google Search ranking update feels big

"Google seems to have pushed out some ranking algorithm change over the weekend that has resulted in a large shift in the rankings of many web sites. To be clear, Google has not yet commented on the speculation around this update or confirmed that an update even occurred."

John MuellerGoogle: there’s no need to use Dublin Core tags

"Google’s John Mueller said on Twitter that it’s not necessary to use Dublin Core tags. Dublin Core meta tags can be used to describe digital resources (video, images, web pages, etc.), as well as physical resources such as books or CDs, and objects like artworks."

Analyzing search results reveals a lot about Google’s view of useful content

"Your solution to this problem is to go right to the source – analyze the SERPs themselves for answers.

Mining that information is only half of it, however. You still need to make your own content better. To do that, go after what Google tells you that people want, but be more detailed about it."

Editor's note: The Top 10 Optimizer tool in SEOprofiler helps you to do that.

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Microsoft ads: Deliver more relevant ads with IF functions.
  • Google has fixed the GMB post bug.
  • Google says EU antitrust regulators holding back innovation.
  • Google helping identify semantic entities in audio.
  • Yandex announces fourth quarter and full-year 2019 financial results.
  • Google ordered to reveal author of Australian dentist's bad review.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.