Weekly SEO news: 25 February 2020
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Local SEO: get your website ranked in Google's local results

If you have a brick and mortar business, your website must be listed in the local search results for your location. If you cannot be found by potential customers, you will lose a lot of money. The local SEO tools in SEOprofiler help you to get better local rankings.

Your website in Google's local results

It's easy to check your rankings in particular locations. The Ranking Monitor in SEOprofiler enables you to track your rankings in all areas. You can specify the exact location from which your rankings should be checked (cities, zip codes, airports, etc.).

The Ranking Monitor does not only track regular listings. It also informs you about the position of your business in Google's local pack results, even if your business is listed without a website URL.

If you do business in multiple locations, you can track all the locations in one campaign.

local rankings and local SEO

All locations that are supported by Google

Different regions have different search results. For example, searchers in New York get different results for the keyword "plumber" than people in San Francisco.

The Ranking Monitor checks your rankings in 169 countries and languages. You can check your local rankings from all locations. The ranking monitor supports all cities that are also supported by Google.

all countries and all languages

Local results tracking for businesses without websites

Google also shows businesses that do not have a website in the local results.

The Ranking Monitor monitor enables you to track the positions of these businesses in the search results, even if Google does not show a website address.

Just enter the business name and the Ranking Monitor will take care of it. It's really easy.

track mentions of businesses that do not have a website

Create rich results code for local businesses

The Rich Results Creator tool helps you to create JSON-LD markup code that will be used for 'rich results' on Google's search results pages.

Your website will look much better in Google's search results

You can create markup code for your local businesses with the Rich Results Creator. It also creates code for persons, products, organizations, events, websites and recipes.

rich results

Optimize your web pages now

Get higher rankings on search engines and get more customers with the local SEO tools in SEOprofiler:

Improve your local rankings now

2. Internet marketing news of the week

GoogleGoogle: keywords in your business description can improve your rankings
"Google's official Google My Business account posted on Twitter that keywords in your local listing description might improve the rankings of your listing.

You can check your rankings on Google in different regions with the ranking monitor in SEOprofiler."

Google: HTTP status error codes will eventually remove your listings

"Google’s Gary Illyes said on Twitter that Google will eventually remove pages from the index if they show HTTP status error codes such as 429 or 503 for a longer period of time.

You can use the website audit tool in SEOprofiler to check the HTTP status codes that the web pages on your website send."

GoogleGoogle: cleaning up Google Maps

"[We] removed more than 75 million policy-violating reviews and 4 million fake business profiles thanks to refinements in our machine learning models and automated detection systems which are getting better at blocking policy-violating content and detecting anomalies for our operators to review.

[We] took down more than 580,000 reviews and 258,000 business profiles that were reported directly to us, as we make it easier for people to flag inappropriate content."

Google: start with the most important pages for hreflang

"Google's John Mueller said on Reddit that you should start with the most important pages if you want to translate your website into different languages.

According to John Mueller, these pages 'get very little traffic, add very little value, and they add a significant overhead (crawling, indexing, canonicalization, ranking, maintenance, hreflang, structured data, etc.).'"

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Patent: Google using website representation vectors to classify with expertise and authority.
  • Google: There are many different signals that, if we get it right, align with what a good human EAT assessment would be.
  • Google penalties can reoccur, websites do not get immune.
  • New local SERP live in Europe.
  • Google users in UK to lose EU data protection.
  • Local ads on Google get a purple ad icon.
  • Google's Danny Sullivan: we don't use BBB ratings as a ranking factor.
  • Google's Danny Sullivan: what I do with listing reports.
  • Google is indexing WhatsApp group chat links, making even private groups discoverable.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.