Weekly SEO news: 24 March 2020
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to optimize your website efficiently

We hope that all is well with you and your loved ones. Many people have to work from home these days. This is a good opportunity to optimize your website.

If you do the right things in the right order, you will save a lot of time and money. Do the following things to get high rankings in Google's regular results as quickly as possible:

Stay safe! How to optimize your website

Step 1: understand how SEO works

Read the chapter "The basics" in the SEOprofiler manual to learn how search engine optimization (SEO) will help you to increase your sales. You will save a lot of time if you understand the basic concept of search engine optimization before you start.

For example, it is important to know that a single spam element on your website can destroy all of your other activities.

Step 2: choose your keywords carefully

Take some time to find the right keywords for your website. The most obvious keywords usually aren't the best keywords for SEO.

It is not important that your website is ranked for popular keyword that many people search for. It is important that your website is ranked for keywords that attract targeted visitors who will buy something on your website. Further information about keyword research can be found here.

Step 3: optimize your web pages

Optimizing your web pages is important if you want to get high rankings on Google and other search engines. Links are important, but the content of your web pages is the foundation of your rankings. Further information about web page optimization can be found here.

Step 4: get good links from other websites

If more than one page is relevant to a keyword, the page with the best links will get the highest ranking. Links are an important ranking signal in the algorithm of Google, Bing and other search engines. Further information about link building and link analysis can be found here.

Step 5: check your results

When you have done all of the above, you can use the Ranking Monitor in SEOprofiler to find out how search engines rank your website. Note that it is not important that your website has high rankings for all possible keywords. Your website must have high rankings for the right keywords that lead to sales.

Search engine optimization is not about getting high rankings for popular keywords. Search engine optimization is about getting high rankings for keywords that deliver buyers to your website. Further information about result checking can be found here.

Optimize your website as efficiently as possible

The SEOprofiler manual contains many checklists that help you to work as efficiently as possible. The project overview page in your SEOprofiler account also has a step-by-step list that guides you through the optimization process. You can create your SEOprofiler account here:

Optimize your website now

Stay safe during these difficult times!

2. Internet marketing news of the week

GoogleGoogle continues to update algorithms during the COVID-19 crisis
 
"In general, if we can improve the search results, I think we should continue to do that -- there are lots of great sites (maybe yours too!) that deserve to be shown where relevant, if we can."


Google continues to show news that are behind paywalls

"We wouldn't [remove news behind paywalls]. We want to present the best information. Some of that is from sites that depend on subscriptions. BTW, a lot of sites that do have paywalls have been kindly dropping them for COVID-19 / coronavirus coverage."

John MuellerGoogle's John Mueller: country top level domains always target a particular country

"Yes, that's by design. For normal ccTLDs [like co.uk] the geotargeting is tied to the country of the TLD [like the United Kingdom]. These can still be for global sites, you just can't target other countries."


Google stops displaying almost all top right featured snippets

"Google has virtually stopped showing featured snippets in the top right position of the search results page. There are some exceptions but for the most part, in virtually all cases, Google is no longer showing the top right featured snippets."


+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google's COVID-19 page.
  • Limited Google My Business functionality due to COVID-19.
  • Clever Google Doodle idea encourages social distancing during COVID-19 pandemic.
  • Google: New government services policy (May 2020).
  • Google: Easier resubmissions and appeals of ad policy issues.
  • Online discussion: Traffic drop after host moved me to Google servers.
  • Google does not prioritize AMP pages on search.

3. Previous articles