Weekly SEO news: 28 April 2020
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to get your SEO campaign started

Search engine optimization (SEO) can be complicated if you do not have a clear plan. The following tips help you to run your SEO campaigns more efficiently.

how to start your SEO campaign

1. Start your SEO work as soon as possible

Some businesses invest months to create good content for their audience. This is a good thing. However, good content alone won't help you if search engines and your audience cannot find it.

Content creation and SEO are two things that you should do at the same time. If you create your website content with your visitors and search engines in mind, you will save a lot of time and work.

2. Start with low-competition keywords

If your website doesn't have high rankings for other keywords yet, it is important that you start with low-competition keywords. New websites don't get high rankings for competitive keywords. Older websites with many links and high quality have a major advantage when it comes to competitive keywords.

If you start with competitive keywords, it will take extremely long until you see results. Start with low-competition keywords that are very targeted. It is much easier to get results with these keywords. As soon as you have high rankings for low-competition keywords, it will become much easier to get ranked for more competitive keywords.

The keyword tools in SEOprofiler help you to find the keywords that work best with your website.

3. Focus on visitors with the right intent

Search engine optimization is about creating content and links that attract the right audience. The intention of the searcher is very important. If a person is looking for something that you don't offer, it doesn't make sense to get listed for the search term.

Focus on search terms that attract people who are willing to spend money on your website. Focusing on these targeted keywords will save you a lot of time and money. Further information about this topic can be found here.

4. Check the 'invisible' parts of your website

Many 'invisible' things on your website can have an impact on the rankings of your web pages. The most obvious things are web page titles, meta descriptions, the alternative texts of images, etc.

All of these things can have an impact on the position of a web page on the search result pages. Other things such as the HTTP response code that a web page sends can block search engines from your website.

SEOprofiler offers many tools that help you to optimize these elements. For example, the Top 10 Optimizer tool helps you to optimize the different parts of a web page so that it ranks well for the chosen search term.

The website audit tool identifies technical errors that have a negative impact on your rankings. The website audit tool also shows you how to correct these errors.

5. Work on external AND internal links

The links from other other websites that point to your own website are one of the most important factors in Google's ranking algorithm. In the past, it was possible to get high rankings by getting as many links as possible. These times are over.

Nowadays, you need good links from related website. A few good links are much better than many low quality links. The link analysis tools and the link building tools in SEOprofiler help you to improve the links that point to your website.

In addition to the links from external website, you should also take a look at the internal links on your site. If the internal links on your site use the right words, you can improve the rankings of your web pages for these words.

6. Track your results

Of course, you should track your results to find out if your SEO campaigns are successful or not. Compare your rankings to the rankings of your competitors to find out which strategy works best.

Different keywords might require different strategies. The Ranking Monitor in SEOprofiler helps you to analyze the rankings of your own web pages, and the rankings of your competitors.

7. Do not spam

It might be tempting to use shortcuts. Unfortunately, all of these shortcuts will get your website penalized by Google sooner or later. Do not participate in link schemes, do not buy links, and do not stuff keywords on your web pages.

Modern search engine ranking algorithms are quite intelligent. They are good at spotting manipulated pages. Do not spam. Focus on producing content that satisfies the needs of targeted website visitors. This will lead to much better results.

The tools in SEOprofiler help you to work as efficiently as possible

With the right tools, search engine optimization can be much easier. SEOprofiler offers you everything you need to run your SEO campaign as efficiently as possible. You can create your SEOprofiler account here:

Get started now

Stay safe during these difficult times!

2. Internet marketing news of the week

John MuellerGoogle: slashes work fine in web page titles
A webmaster asked on Twitter whether it was okay to separate words with slashes in the title of a web page (for example word1/word2). Google’s John Mueller said that using slashes in the title was fine."

PPC in the time of COVID-19

"It’s exactly what we’ve all heard before, the infamous cop-out of PPC: it depends. But, sadly, the trends we are seeing really do depend on the industry. I would wager to say the majority of industries and businesses are being negatively impacted by the global pandemic.

Other than the industries being hardest hit by the stay at home orders such as travel, hospitality, restaurants, etc., general retailers and business services are being hit by sudden conservative spending trend."

GoogleGoogle is testing call-only ads

"To give your customers more flexibility in how they connect with your business, you can now include an optional “Visit website” link with your call-only ads. As part of this update, we’re also simplifying the name of “call-only ads” to 'call ads.'"

Google: keep redirects active for as long as possible

"Google's John Mueller said on Twitter that you should keep URL redirects active for as long as possible. If you change domains, keep the old domain to keep the redirects active."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: Do not use the URL submission tool. It's better to improve your website.
  • Bing disables "trending" feature after wildly inappropriate results.
  • Google ditched tipping feature for donating money to sites.
  • Telehealth links are now showing in the Business Profile in local results.
  • Google: Increasing transparency through advertiser identity verification.
  • Google's John Mueller: cloaking doesn't make sense.

3. Previous articles