Weekly SEO news: 12 May 2020
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Google releases May 2020 core algorithm update

Google has announced a core algorithm update on Twitter. This is the second core update of the 2020 year, the first update was the January 2020 core update. What should you do now?

Google May 2020 core update

Google's Danny Sullivan confirmed that the core update also affects Google Discover:

What you should do now

Google's advice for core updates remains the same. Core updates do not penalize websites. For example, cleaning your links won’t help if your rankings drop after a core update. Instead, it’s likely that other websites do something better than your website.

If you want to get high rankings with Google's new ranking algorithm, just do the usual things that are needed to get high rankings:

1. Create web pages with good content

Your website should contain many pages that are related to the topic of your website. If the content of your website is unique, it will be much easier to get high rankings on Google (and other search engines).

Optimize the pages of your website for your keywords and make sure that your web pages are error-free.

2. Get good links from other websites

If your web pages have good links from related websites, they will rank higher than other pages that do not have these links. Analyze the links that point to your site and improve the links that point to your web pages.

If there are unnatural links to your web pages, you should remove these bad links.

3. Ensure that your website is mobile-ready

Most people visit websites on smartphones. For that reason, it is very important that your website works with mobile phones. The website audit tool in SEOprofiler can check if your pages can be indexed by mobile search engine robots.

4. Use structured data markup code

Although structured data markup code is not necessary to get high rankings, rich results help to improve the look of your website on Google’s search results pages. The Rich Results Creator in SEOprofiler helps you to create necessary code as easily as possible.

Have your rankings changed?

You can monitor the rankings of your web pages with the Ranking Monitor in SEOprofiler. The Ranking Monitor enables you to react when your rankings drop.

The Ranking Monitor also shows the days on which algorithm updates happen so that you can quickly see if a ranking change might be related to an algorithm update:

Google January 2020 broad core algorithm update

Improve your rankings now

The tools in SEOprofiler also help you to optimize your web pages for Google's ranking algorithm.

You get everything you need to get high rankings on Google and other search engines: keyword research tools, web page optimization tools, SEO website audits, uptime monitoring, and much more.

Improve your rankings now

Stay healthy during these difficult times!

2. Internet marketing news of the week

Local searchApril 2020 local algorithm update?
 
"We have been observing massive local ranking fluctuations that seem to have started around April 23, 2020. There is an active discussion happening at the Local Search Forum. We started to see the second wave of massive ranking fluctuation that corresponds with the announcement of the broad core algorithm update on May 4, 2020."


How to track clicks on a link in Google Analytics

"Tracking all external clicks is an easy tag to set up and is recommended to be tracking as soon as possible. All you need to do is create an event which fires on link clicks that don’t contain your domain name. This can send the target URL through as an event into Analytics."

John MuellerGoogle's John Mueller: results change all the time

"Nothing on the web is ever 'totally ok', but yes, I do think it should remain possible for sites to 'pop up and dominate' (your words). Go make something awesome that pops up in your niche! The web is not set in stone, it's an exciting& dynamic place, where new things can pop up."


Google: international targeting won't affect other regions

"[Google's Gary Illyes] said 'all you do with that doing is to very strongly hint us that your content is more relevant to users in the region you've set.' In short, if you set this, it should not negatively impact how well your site does in other regions but it may slightly improve of you do in the region you selected."


+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: being on the first page is a sign you are doing the right things.
  • Google will let most employees work remotely until the end of 2020.
  • Google parent Alphabet drops controversial ‘Smart City’ project.
  • News Brief: April updates from the Google News Initiative.
  • Google: being big makes some things easier and other things harder.
  • Google: ad balance is being retired.
  • Google: be careful with the URL parameters tool in GSC.
  • Google: publishing the contact details of celebrities is not good.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.