Weekly SEO news: 16 June 2020
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. SEO: how to find the best keywords for your website

Search engine optimization (SEO) can help you to grow your business dramatically. The keywords that you choose for your SEO campaigns determine the audience that will come to your site. How do you find the right keywords that attract the right audience?

This article helps you to find the keywords that work best with your website.

the best keywords 2020

Step 1: set your goals

Of course, you want to get more traffic and you want to increase revenue. However, there's more to that when it comes to choosing the right keywords.

SEO is a long-term strategy. It takes some time to get high rankings for competitive keywords. If you want fast results, you have to start with low-competition keywords.

You also have to decide if you want to increase brand-awareness, or should visitors buy on your website? Do you need very targeted visitors, or is it enough to attract people who are only slightly interested in your offers?

Step 2: find your seed keywords

The seed keywords are the keywords that you use to start your keyword research. Seed keywords are search terms that consist of one or two words (sometimes three). These keywords usually have a high search volume and a high competition.

Think about what people might search for when they are looking for the products or services that you offer. Avoid jargon and try to use the words that your customers use.

Step 3: use the keyword suggestion tool

Use your seed keywords with the keyword suggestion tool in SEOprofiler. For example, one of your seed keywords might be 'tax software'. Enter that seed keyword in the keyword suggestion tool in SEOprofiler:

How to do keyword research: seed keywords

You will get many keyword suggestions that are related to the seed keyword. For every keyword, you will get the average monthly search volume, the search volume progression from January to December, the cost per click (CPC), the competition value, and the opportunity value.

It's not a good idea to start with high-competition keywords.

Keywords with a high competition value are keywords for which many websites advertise on Google Ads. In general, these keywords aren't a good start. You'll get quicker results by optimizing your web pages for less competitive keywords. Use the filters above the result list to sort the results by opportunity:

How to do keyword research: opportunities

The opportunity column shows how lucrative the keyword is. A high opportunity value means that it is relatively easy to get high rankings for the keyword, and that the keyword will send a good amount of visitors to your website.

The value is calculated by combining competition, CPC, searches, and the number of words in the keyword. You can also use the other filters above the list to find the keywords that you need. Click a keyword suggestion to refine the suggestions for that keyword.

Step 4: create keyword lists

Use your seed keywords and the filter methods above to find the best keywords for your website. Tick the checkboxes next to the keywords that you like and they will be added to the list of collected keywords at the bottom of the page:

How to do keyword research: collect keywords

Your keyword list should be as specific to your business as possible. Only relevant keywords will deliver good results.

Step 5: benefit from low hanging fruit

The keyword suggestion tool offers additional features. For example, it helps you to optimize pages of your website for your keywords, and you can check the rankings of your web pages for these keywords by adding the keywords to the ranking monitor.

The 'Opportunities' page of the ranking monitor shows you the pages for which your website already has rankings that do not get as many clicks as they could. By improving these rankings, you can quickly get many more website visitors.

Find your keywords now

Optimize your web pages for your keywords and check how they perform. Keep on adding new keywords to your website and optimize your work to get as many targeted website visitors as possible. The SEO tools in SEOprofiler help you with that:

Find the best keywords now

Stay safe during these difficult times!

2. Internet marketing news of the week

GoogleGoogle doubles down on guest blog links: nofollow them
"John said on Twitter when questioned about what he said earlier last week 'essentially if the link is within the guest post, it should be nofollow, even if it's a 'natural' link you're adding there.' He did add that 'none of this is new' and this is the messaging Google has been using for a while."

Google: mobile-friendly isn't necessarily ready for mobile-first indexing

"Mobile-friendly doesn't mean that it's ready for mobile-first indexing :) (for example, if a page is missing a big chunk of content, it can still be mobile-friendly). I'd double-check things like content, images, videos (for both also prominence, alt-attrs), structured data, etc."

GoogleThe Google nofollow change a ranking change?

"So when Google talked about its spam metrics in this new blog post, it summed up some of the nofollow changes. [...] We never said these have no impact on ranking. We said we treat such links as hints not to credit for ranking purposes — which obviously means there a ranking impact if we don’t use some links (just as was always the case with nofollow)."

Google: it doesn't matter how old the spam on your website is

"If parts of your website don't comply with our webmaster guidelines, and you want to comply with our webmaster guidelines, then it doesn't matter how old those non-compliant parts are."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Microsoft experiment adds Bing keywords to Windows 10 Search.
  • Google are testing images for organic transactional queries.
  • Facebook tests Wikipedia-powered information panels, similar to Google, in its search results.
  • Poll: Google sometimes gets it wrong.
  • Google's John Mueller: you need more than one blog post to succeed.
  • Google, Facebook, and Twitter commit to coronavirus misinformation reports per EU request.
  • Looks like the testing phase of How-To Schema rich results on desktop is now over.
  • Google testing single dividers between the search results on desktop.

3. Previous articles