Weekly SEO news: 14 July 2020
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Google's Gary Illyes: better do not use JavaScript

Although Google can parse JavaScript pages, it is better not to use JavaScript for critical website elements such as content, links, or redirects. Google's Gary Illyes has just confirmed this on Twitter.

Avoid JavaScript

In a discussion on Twitter, Gary Illyes said that JavaScript redirects are not a good idea. He said that IP based server-side redirects were better to redirect visitors based on their location. You can check the server-side redirects on your website with the website audit tool in SEOprofiler.

Pre-render JavaScript pages

In general, it is much better if your server handle's most of the work. If your website uses a lot of JavaScript, it is better to pre-render your pages. That's what Google's Aleksej Dix said on Google's Webmaster Conference in Zurich.

Server rendering generates the full HTML for a page on the server in response to navigation. This avoids additional round-trips for data fetching and templating on the client, since it’s handled before the browser gets a response.

Rendering on the server makes it possible to avoid sending lots of JavaScript to the client, which helps achieve a fast Time to Interactive (TTI). With server rendering you’re just sending text and links to the user’s browser.

With server rendering, users are unlikely to be left waiting for CPU-bound JavaScript to process before they can use your site.

This is important if your want to get better rankings

If you have a JavaScript based website, you should use server side rendering if the website is public, and if the rankings of the website on search engines are important. You do not need SSR if the website is not public.

In short: If you want to get high rankings on Google, use server side rendering if you have a JavaScript based website.

How do web crawlers see your web pages?

Use the website audit tool in SEOprofiler to check if search engines can parse the content of your pages:

Check your web pages now

Stay safe during these difficult times!

2. Internet marketing news of the week

John MuellerGoogle: use an easy and interesting site structure

"When changing a deep URL structure into a flat one (which is essentially that), you're making it easier to find URLs, but less interesting to do so. That's not an improvement. The trick is to make it easy and interesting - which you can do much better with a smart site structure."

The June 22/23, 2020 Google update gave a big boost to many government websites

"On June 22, 2020 it appears that Google made some significant changes to their algorithms. [...] This was not a core update. Neither was it announced or acknowledged so far by Google. [...] In Google’s document on how they fight disinformation, they tell us that their systems are designed to 'prefer authority over factors like recency or exact word matches while a crisis is developing.'"

John MuellerGoogle: server-side redirects cannot contain meta tags

It's obvious but Google's John Mueller confirmed on Twitter that URLs that have a server -side redirect to other URLs cannot contain meta tags. Use the website audit tool in SEOprofiler to check the server-side redirects on your website.

Google: users don't care why a website is slow

A webmaster complained that Google's reCaptcha made his website six seconds slower. Google's John Mueller answered the following: "Users don't care whose fault it is when a website is slow. Sometimes there are multiple ways to embed something, sometimes it makes sense to find other solutions."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google's John Mueller: There are lots of ways to work on getting links that are fine, and useful for both the site and the rest of the web. (Editor's note: Try these.).
  • Google announces knowledge graph for Google Images.
  • Two search boxes on Google.
  • Google: The Rich Results Test is out of beta.
  • A bird? A plane? No, it’s a Google balloon beaming the Internet.
  • Google tests bold titles.
  • How may Google fight an antitrust case? Look at this little-noticed paper.
  • California investigating Google for potential antitrust violations.

3. Previous articles