Weekly SEO news: 21 July 2020
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. How to optimize your website for international rankings

Is your website available in multiple languages? Do you sell your products internationally? If you have an international website, you have to ensure that Google and other search engines index your web pages correctly. This article helps you to get your web pages into the right local versions of Google.

international SEO 2020

There are multiple ways to offer international website content. Some ways are better than others.

1. The best way: use local domains for each language

Country specific domains are the best way to serve international content. For example, use yourcompany.com for the USA, yourcompany.de for Germany, yourcompany.fr for France, etc.

It's much easier to get ranked on German search engines if you have a .de domain. Customers from Germany also tend to trust German website with German content more. If the local website for Germany only contains German content and a German domain then it is very easy to understand for website visitors and search engines.

A website that contains English, German, Spanish and other content is more difficult to understand for both search engines and website visitors.

2. Let your visitors choose which language they want to see

Another way to present international content is to let your website visitors choose the appropriate version. Your homepage contains a country and language selector to let users choose their favorite version.

After the selection, the user should be redirected to a web page that has a unique URL, i.e. each language version should use unique URLs. For example www.example.com/en/page, www.example.com/fr/page, www.example.com/de/page, etc.

If you decide to use this method, it is important that your web pages use the x-default rel-alternate-hreflang annotation for the country selector page, which was specifically created for these kinds of pages.

This method is more confusing than the first method. It's easier to make mistakes that can lead to problems with search engines.

3. Redirect visitors automatically

Instead of letting your website visitors choose, you can also redirect them based on their location and their language settings. You can do this with 302 redirects or by dynamically serving the right HTML content.

This method also requires the x-default rel-alternate-hreflang annotation and you must also make sure that the language pages have individual URLs.

Automatic redirects can be annoying. For example, if a person from the US is on vacation in Europe, it is not good if the US version cannot be accessed then. It's also easy to make mistakes that can lead to indexing problems if you use this method.

Regardless of the method that you use to present your international content, all of your pages should have rel-alternate-hreflang annotations.

Check your local rankings and check the accessibility of your web pages

The ranking monitor in SEOprofiler enables you to check the rankings of your web pages in 169 countries. You can check your rankings from all 99,000+ locations that are supported by Google. If you want to know how your website is ranked in a particular region, the Ranking Monitor is the right tool for you.

In addition, Googlebot must be able to access the different language versions of your web pages. You can test this with the website audit tool in SEOprofiler.

Improve your website now

Getting high rankings for international websites is even more difficult than getting high rankings for regular websites. If you haven't done it yet, try SEOprofiler now to improve the Google rankings of your web pages:

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Stay safe during these difficult times!

2. Internet marketing news of the week

GoogleGoogle Local algorithm giving too much weight on business name

Google's Gary Sullivan said on Twitter that they are aware of the problem: "I know the team really is working to better deal with this type of stuff. I also know that as that's been heard before. But I do expect improvements should be noticeable in the near future."

Google: It's not our fault if your database queries are slow

Google's Gary Illyes said on Twitter that it wasn't Google's fault if Googlebot slows down your website: "If you have a page that uses a considerable amount of server cpu when accessed - maybe because database queries? -, you need to fix/optimize that. if Googlebot uses up your server quota because it fetches that page, that's on you, not on Googlebot"

John MuellerGoogle: do not block Googlebot from 404 pages

"Google’s John Mueller said on Twitter that you should not block Googlebot from crawling 404 pages on your website. [...] It’s better to redirect outdated URLs to new pages on your website. Use the website audit tool in SEOprofiler to check the 404 pages on your website. The website audit tool also shows the redirects on your website."

Google My Business: When to use secondary hours vs. nested locations

"There are tangible benefits to granting a nested business its own separate GMB listing instead of using secondary hours. Fortunately, the criteria are fairly clear-cut: secondary hours are best used when a single business has unique services that are available outside of standard operating hours, wheres as nested locations are intended for multiple businesses which share an address."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google sued for 'blatant lies' about user privacy.
  • GDPR Google fined $670K for violating GDPR’s ‘right to be forgotten’.
  • Google Maps shows a 'wear a mask' alert.
  • Searching for video? Google pushes YouTube over rivals.
  • Microsoft craftily adds Bing Search shortcut to Android via Outlook app.
  • Google My Business showing update date of business hours.
  • Google: if you want to exclude a website, use noindex. (You can check noindex attributes on your web pages with the website audit tool.)

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.