Weekly SEO news: 28 July 2020
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Google: new deadline for mobile-first indexing March 2021

Google has announced that the initial plan to enable mobile-first indexing for all websites in September 2020 was canceled. Google will be switching to mobile-first indexing at the end of March 2021.

mobile-first deadline: March 2021

How to prepare your website for mobile-first indexing

Google will only get the information from the mobile version of your website. For that reason, ensure that Google can find the full content of your website in the mobile version of your site. Here are some things that you should check:

1. Google: new deadline for mobile-first indexing March 2021

Your mobile pages should use the same robots meta tags and your desktop pages. If you mobile pages use noindex or nofollow in the robots meta tag, Google might not be able to index these pages.

2. Check lazy loading web page elements

Google says that you should avoid lazy-loading your primary content based on user interactions (like swiping, clicking or typing) because Google's web crawler won't trigger these user interactions.

3. Check your robots.txt file

Some websites block mobile URLs in the robots.txt file. If you want to be listed in Google's search results, your robots.txt file should not block your mobile pages. If you block your .css files in your robots.txt file, Google will not be able to render your pages correctly. That can have a negative impact on your Google rankings. You also shouldn't block images.

4. Make sure the content is the same on desktop and mobile

If the mobile version of your website has less content than the desktop version of your website, you should update the mobile version so that it's primary content is the same as on the desktop website. Remember that Google will only use the content of the mobile pages. Use the same clear and meaningful headings on your mobile pages as on your desktop pages.

5. Check images and videos

The resolution of the images on your mobile pages should not be too low and the images should not be too small. Do not use small thumbnails instead of regular images. Google considers thumbnail images low quality. Use meaningful image alt attributes that describe the contents of the images.

How to check your mobile website

The web has evolved from desktop to mobile. Without a good mobile website, you won't succeed. Google recommends responsive website design, i.e. one website that dynamically adjusts the design based on the device that is used to view a page.

You can check the mobile version of your website with the website audit tool in SEOprofiler. SEOprofiler offers many different mobile SEO tools that help you to improve the mobile rankings of your website:

Check your mobile website now

Stay safe during these difficult times!

2. Internet marketing news of the week

John MuellerGoogle: Split things up when revamping your web site 

"If you are tearing down your web site and rebuilding it completely from the ground up, you should expect a lot of search ranking fluctuations. If you want to control and track as much as you can on the SEO side, it is recommended you do it in stages and split the process up."

What content survives Google algorithm updates?

"If you can produce content that the user wants, even before they know they want it, then you have something Google will be more likely to rank. This means that the content, user experience, the performance of the page and so on all meet and exceed what the users want."

John MuellerGoogle: search engines don't index everything just because it's online

"Google's John Mueller said on Twitter that search engines don't index everything just because it's online. You need unique and compelling content that users recommend to others. [...]

If your website has unique and compelling content, you should ensure that Google can parse your content as easily as possible by checking it with the website audit tool and the Top 10 Optimizer in SEOprofiler."

Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month

"Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile and which may also appear in the Local Pack."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: Self-referential canonical is fine.(Check the canonical attributes on your website with the website audit tool.)
  • Google: JSON-LD structured data can be implemented on AMP too. (JSON-LD creator)
  • Google is testing related searches on top when swiping up on mobile search results.
  • Apple lists its search ranking factors.
  • Google rolling out light theme for Nest Hub Max settings strip, page.
  • Google Translate for Android gets tweaked dark theme, widely rolling out.
  • Google testing gray lines between search results.
  • Google: Don't use loading screens on your website.

3. Previous articles