|Weekly SEO news: 28 July 2020|
Here are the latest website promotion and Internet marketing tips for you.
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Google has announced that the initial plan to enable mobile-first indexing for all websites in September 2020 was canceled. Google will be switching to mobile-first indexing at the end of March 2021.
How to prepare your website for mobile-first indexing
Google will only get the information from the mobile version of your website. For that reason, ensure that Google can find the full content of your website in the mobile version of your site. Here are some things that you should check:
1. Google: new deadline for mobile-first indexing March 2021
Your mobile pages should use the same robots meta tags and your desktop pages. If you mobile pages use noindex or nofollow in the robots meta tag, Google might not be able to index these pages.
2. Check lazy loading web page elements
Google says that you should avoid lazy-loading your primary content based on user interactions (like swiping, clicking or typing) because Google's web crawler won't trigger these user interactions.
3. Check your robots.txt file
Some websites block mobile URLs in the robots.txt file. If you want to be listed in Google's search results, your robots.txt file should not block your mobile pages. If you block your .css files in your robots.txt file, Google will not be able to render your pages correctly. That can have a negative impact on your Google rankings. You also shouldn't block images.
4. Make sure the content is the same on desktop and mobile
If the mobile version of your website has less content than the desktop version of your website, you should update the mobile version so that it's primary content is the same as on the desktop website. Remember that Google will only use the content of the mobile pages. Use the same clear and meaningful headings on your mobile pages as on your desktop pages.
5. Check images and videos
The resolution of the images on your mobile pages should not be too low and the images should not be too small. Do not use small thumbnails instead of regular images. Google considers thumbnail images low quality. Use meaningful image alt attributes that describe the contents of the images.
How to check your mobile website
The web has evolved from desktop to mobile. Without a good mobile website, you won't succeed. Google recommends responsive website design, i.e. one website that dynamically adjusts the design based on the device that is used to view a page.
You can check the mobile version of your website with the website audit tool in SEOprofiler. SEOprofiler offers many different mobile SEO tools that help you to improve the mobile rankings of your website:
Stay safe during these difficult times!
"If you are tearing down your web site and rebuilding it completely from the ground up, you should expect a lot of search ranking fluctuations. If you want to control and track as much as you can on the SEO side, it is recommended you do it in stages and split the process up."
+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++
- Google: Self-referential canonical is fine.(Check the canonical attributes on your website with the website audit tool.)
- Google: JSON-LD structured data can be implemented on AMP too. (JSON-LD creator)
- Google is testing related searches on top when swiping up on mobile search results.
- Apple lists its search ranking factors.
- Google rolling out light theme for Nest Hub Max settings strip, page.
- Google Translate for Android gets tweaked dark theme, widely rolling out.
- Google testing gray lines between search results.
- Google: Don't use loading screens on your website.
- How to optimize your website for international rankings
- Official: how Bing ranks web pages
- Official: the impact of internal links on your rankings on Google
- How to analyze the links of any website for free
- SEO: how to find the best keywords for your website
- How to avoid Google penalties (and how to recover if your website has been penalized)
- View all past issues...