Weekly SEO news: 11 August 2020
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to make your website faster

Google wants to show fast web pages in the search results. For that reason, your web pages should be as fast as possible:

  • Users will leave websites that are too slow, frozen, or not available.
  • Most consumers expect a web page to load in a few seconds.
  • Many consumers abandon websites that do not load within five seconds.
  • Each second that your web pages need longer to load can have a negative impact on the conversion rate of your website.

If your web pages do not load quickly enough, you will lose customers. In addition, Google won't rank your web pages as well as they could be ranked.

How to check the speed of your web pages

The speed of your web pages is important for mobile SEO and for desktop SEO. The website audit tool in SEOprofiler shows you the speed of your web pages (as well as many other things):

check the speed of your web pages

Best practices

Google recommends several things to ensure that users of mobile devices can view your web pages without problems:

  • A web page should load within 3 seconds.
  • Your web server should send the first byte within 1.3 seconds after a request.
  • The number of files that are needed to display a page (images, external JavaScript files, CSS files, etc.) should be below 50.
  • Mobile pages shouldn't be bigger than 500 KB.

Google found out that the majority of websites are much slower and bigger than that. If your website isn't that fast, you're not the only one. Of course, that doesn't mean that you shouldn't improve your pages.

How to make your web pages faster

The are several things that you can do to make your website faster. Some things are very easy, other things require the help of your web host.

First of all, you should choose a reliable web host with a fast internet connection and fast servers. You can do the following to make your web pages faster:

  • Optimize your images: Optimizing your images is an easy way to make your web pages fast. Most image editing tools a "save optimized version for web" option. Use that option to create smaller images. Further information about image optimization can be found here.
  • Reduce the number of plugins on your website: Check if you really need all plugins and widgets that are used on your web pages. Many just slow down your website without adding value to your site.
  • Optimize the code of your web pages: For example, only use tracking scripts if you really need that data.

There are many other things that you can do. Check the speed of your website here. Google's tool will show you the elements that you have to improve to make your web pages faster.

Make your website faster now

Create your free SEOprofiler account now, check the speed of your web pages, and create high ranking web pages:

Try SEOprofiler now for free

Stay safe during these difficult times!

2. Internet marketing news of the week

John MuellerGoogle: meta descriptions can be used for search results

"Meta descriptions can be used for the search result snippet, so if you don't specify anything (on the mobile page, with mobile-first-indexing), we'll have to figure it out ourselves. [...] If your site isn't presented in your preferred way in search, that can have an effect on the number of people who visit your site."

Google: You don't need a good distribution between followed & unfollowed links

"John Mueller from Google said 'that's not true' when asked about this. The question was 'It is ideally recommended to have a good distribution between the follow and the no follow links. This helps us to ensure that we do not get hit by any Google penalty related to links.'"

John MuellerGoogle: Heading elements (tags) order does not matter 

"Google's John Mueller was asked if putting an H5 before an H1 on a page would end up hurting the page from ranking well in Google. John said "nope" it won't end up hurting the page from ranking organically in Google Search."

Google won't index content that is blocked by robots.txt

Google's Gary Illyes said that the URL might be indexed but the content will be ignored: "we may index the URL, but there's no way we'll index(*) the content. it just can't happen. this has been the case for a very, very long time."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google showing two featured snippets for the same domain.
  • 55.6% of SEOs have worked with href lang in the past 12 months.
  • The lag between indexing and rendering can be between minutes and forever.
  • Google: Don't get obsessed about subdomains. There's no magic trick.
  • Google opts all users out of voice data collection, explains what it does with the data.
  • Does Google filter search results for kids?
  • Google does not index fewer pages during Covid-19 pandemic.

3. Previous articles