Weekly SEO news: 25 August 2020
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

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2. Internet marketing news of the week

John MuellerGoogle uses these signals for canonicalization

"Google’s John Mueller said on Twitter that Google uses many different signals for canonicalization: redirects, internal and external links, sitemaps, hreflang, canonicals, cleaner URLs, and other signals.

If the same page is available at different URLs, Google tries to find the standard version of the page. That standard version is the canonicalized URL."

Google: The SEO effect of keywords in the URL is minimal

"The SEO effect of keywords in the URL is minimal once the content is indexed. Make URLs that work for your users, not for SEO. Also, changing URLs on an existing site is a site-migration & it will take time/fluctuations to be reprocessed, so I'd avoid that unless it's critical."

BingBing uses user engagement metrics for ranking websites in search

"People are searching, providing insights on what they are looking for. We do believe that this is useful data that is helping us to help them to retrieving the best content, satisfying customer or driving the best content on the Internet."

Google: new websites on old domains aren’t automatically mobile-first

"If you buy and old domain name for your new website, it might be that Google uses the indexing settings of the old site with your new site until your new website has been checked. That's what Google's John Mueller said on Twitter."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: We're not making ideological statements.
  • Microsoft releases new version of Advertising Editor.
  • Google sometimes adds query matching header backgrounds.
  • Show products for free in the Bing Shopping Tab.
  • Google Maps: A more detailed, colorful map.
  • Google testing favicons in Maps search menu.
  • Google: Randomly dropping a link into Wikipedia has no SEO value.

3. Previous articles