Weekly SEO news: 8 September 2020
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. How long does it take to see results from an SEO campaign?

Search engine optimization (SEO) is one of the most cost-efficient Internet marketing strategies. However, there's one thing to consider: While you get immediate results with paid click advertising (Google Ads), SEO is a long-term investment.

That's the reason why most SEO agencies require you to sign a contract for a minimum of six months or a year. Which results can you expect after doing SEO work for about a year?

How long does it take?

First things first

There are some things that you should do when you start your search engine optimization campaign:

Step 1: Check the status quo

If you want to find out how successful your SEO activities are, you have to measure them. When you start, check your rankings and the number of visitors that your website gets at that time.

The Ranking Monitor and the Website Analytics section in SEOprofiler can help you to do that.

That's your starting point. Then you can start to create your SEO strategy.

Step 2: find better keywords

If you're new to search engine optimization, it's likely that there are many good keywords that you do not use with your website yet.

The better the keywords for which your web pages can be found, the more customers you will get. The keyword tools in SEOprofiler help you to find the best keywords for your web pages.

Step 3: optimize your pages

During the next few weeks, optimize the pages of your website. Optimize as many pages of your website as possible for they keywords that you identified in step 2. Modern search engines do not rank single keywords, they rank topics. If your whole website is relevant to a topic, it is much more likely that your web pages will get high rankings for individual keywords.

The Top 10 Optimizer helps you to optimize your web pages. You should also remove all technical errors from your pages. Technical errors can lead to problems with search engines. The website audit tool identifies these errors for you.

Step 4: recurring work

Link building and content creation (blog posts, new pages, infographics, etc.) should be the focus of your work from now on. The more you work on this, the better results you'll get.

SEOprofiler offers many link building and link management tools that help you to build links as efficiently as possible.

During your work, the website audit tool will regularly check your web pages to find out if your new content contains errors or other issues. The Ranking Monitor will monitor the positions of your web pages to show you your progress over time.

So how long does it take until you see results?

In general, the first remarkable increases in traffic happen around 1 to 5 months into an SEO campaign. Depending on how much time and work you invested, you will start seeing hundreds or thousands of additional visitors.

After 12 months, you can usually see a major traffic increase. If you started with a new website, your site should have thousands of visitors by now. This requires some work but it's definitely worth it and it is much more cost-effective than advertising on Google Ads.

Things to consider

The exact results that you will get depend on a number of variables. Here are the most important things that influence how long it takes to be successful:

1. Your keywords

This is the most important factor. If you choose the wrong keywords, all of your SEO efforts can be in vain. For that reason, it is very important that you take some time to find your best keywords before you start with your search engine optimization campaign. Further information on how to find the best keywords can be found here.

2. Your industry and your competition

Unfortunately, some industries are much more competitive than others. If you're in an offline industry (for example manufacturing) then it's usually easier to get high rankings than in industries with high online competition (for example retail).

If there are big competitors that occupy most of the keywords, it can be more difficult to get high rankings for these keywords.

3. The amount of content that you publish

Some organizations do very well with publishing one article per weeks. Others publish new content every day. The amount of content that you publish plays an important role in the results that you will get.

4. The amount of links that you get

The more you invest in link building, the more likely it is that your web pages will get high rankings. The rankings of your web pages heavily depends on the quality and the number of links that point to your website. The more time you invest in link building, the better.

The power of now

Search engine optimization has a very good return-on-investment. Start your SEO campaign now and get more website visitors. The tools in SEOprofiler help you to work as efficiently as possible. You can create your free SEOprofiler account here:

Start your SEO campaign now

Stay safe during these difficult times!

2. Internet marketing news of the week

John MuellerGoogle: It's unlikely core web vitals will become the primary ranking factor

"Gary Illyes from Google said on Reddit he thinks it is unlikely that core web vitals 'would ever become the primary factor for organic traffic.' He said you shouldn't ignore it but Google and other search engines rank primarily based on 'highest quality and most relevant results for users' queries,' not necessarily what is in the core web vitals."

Google’s search terms move will make millions in ad spend invisible to advertisers

"Google has notified advertisers the search terms report will 'only include terms that were searched by a significant number of users.' It has given no details about what “significant” means. [...] I’d like to think this isn’t a revenue-incentivized decision, and it is certainly reflective of the trend toward automation (more on that later), but it’s nearly impossible not to view this kind of decision, at least in part, though this lens."

GoogleGoogle Ads than triples the conversion categories

"Starting today, you can group your conversion actions in 19 different categories such as 'add to cart', 'submit lead form', 'book appointment', and more. These additional categories make it easier for you to understand conversion funnel metrics based on your marketing objectives."

Google: One-page websites don't need a sitemap

"A sitemap helps us to better crawl new & updated pages on your website. If you just have one page, there's no gain from using a sitemap for it."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: Do not use double slashes twice in URLs.
  • Many SEO's think that Google can penalize websites without notifying them.
  • Google testing new product boxes in search results.
  • Microsoft Ads announces redesigned web experience.
  • Googlebot starts rendering with Chrome v85.
  • Google Ads: How retailers can get ready for the holidays and beyond.

3. Previous articles