Weekly SEO news: 20 October 2020
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Official: How Google uses AI in search

Google has shared how they're bringing AI (artificial intelligence) into their products. This can have an impact on the rankings of your web pages on Google.

AI and Google Search

How Google uses AI in search

Google uses AI for COVID-19 information, to understand statistical data, for song recognition, and for many more thinks. Here are the most important search related facts:

Spelling in search queries

One in 10 queries on Google are misspelled. Google's new spelling algorithm uses a deep neural net to significantly improve our ability to decipher misspellings. According to Google, this single change makes a greater improvement to spelling than all of their improvements over the last five years.

Passages on web pages

For very specific queries, Google is now able to index individual passages from web pages. This technology will improve 7 percent of search queries across all languages.


Google now understands subtopics around an interest. For example, if you search for "home exercise equipment," Google can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas. Google will start rolling this out by the end of this year.

Understanding key moments in videos

Google is not able to automatically identify and tag key moments in videos. This enables you to navigate them like chapters in a book. By the end of 2020, Google expects that 10 percent of searches on Google will use this new technology.

How to optimize your web pages

There are many different ranking signals that have an impact on your rankings in Google's search results. The Top 10 Optimizer tool in SEOprofiler helps you to optimize your web pages for these signals:

Optimize your website now

Stay safe during these difficult times!

2. Internet marketing news of the week

John MuellerGoogle: indexed content must be in the HTML code

"Google’s John Mueller said on Twitter that Google will index content and links if it is in the rendered HTML code of the page. That means that content and links won’t be indexed if that content is only loaded by JavaScript after clicking something on the website."

Google updates search quality raters guidelines on October 14th

"Google has just updated the Search Quality Raters Guidelines PDF. The last time it was updated was on December 5, 2019, which was 10 months and 10 days ago. The new date on this document is October 14, 2020. It has been expanded from 168 pages to 175 pages."

John MuellerGoogle: starting March 2021, it's mobile-only

"Google’s John Mueller has confirmed that, starting March 2021, Google will only use mobile crawlers to index web pages. Instead of ‘mobile first’ indexing, it should be called ‘mobile only’ indexing."

Google Merchant Center:  changes to availability enforcement on free standard listings

"Google will now preemptively disapprove free standard listings for products that are marked as out of stock in the product data in Merchant Center, but are in stock on their landing pages."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google Local wait times for restaurants inaccurate.
  • Bing Site Explorer shows you how Microsoft Bing sees your site.
  • Google is again testing How-To Schema rich results on desktop.
  • Google tests ads in autocomplete suggestions.
  • Google has disabled the "Request Indexing" feature of the URL Inspection Tool.

3. Previous articles