Weekly SEO news: 27 October 2020
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Google clarifies passage indexing

In last weeks announcement, Google said that they are now able to index individual passages from web pages. Although Google called it 'passage indexing', it does not mean that Google indexes individual passages. Google still indexes full web pages. The 'passage indexing' change only refers to rankings.

Google passages indexing

Google is still indexing pages

Google's Danny Sullivan confirmed this in another tweet:

This change is not live yet. Although Google can do this, it has not been integrated into the current algorithm yet.

Passages are not the same as featured snippets

Google's Danny Sullivan also said on Twitter that passage indexing is not the same as featured snippets:

Featured snippets show the most relevant part of a page that Google found relevant to a query. Passage indexing shows content that is relevant to a query even if the full page is not relevant to the query.

How to optimize your web pages

There are many different ranking signals that have an impact on your rankings in Google's search results. The Top 10 Optimizer tool in SEOprofiler helps you to optimize your web pages for these signals:

Optimize your website now

Stay safe during these difficult times!

2. Internet marketing news of the week

GoogleHoliday 2020 is do or die for many SMBs

"Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. [...]

The internet will be the starting point for most consumer shopping journeys this holiday season, whether they conclude online or offline (BOPIS). That means a fully optimized online presence is critical. SMBs won’t be able to count on foot traffic and in-store browsing as much as in years past."

Google's Danny Sullivan: also translate your titles

"General PSA. If you're translating content into another language, such as from English to Spanish, do make sure you're also translating things like the <title> tag. Otherwise, Google (& probably others) will show the original untranslated titles for your listings."

GoogleGoogle: crawling isn’t indexing, indexing isn’t ranking

"Google’s Martin Splitt confirmed on Twitter that crawling isn’t indexing, indexing isn’t ranking."

What is Google Discover and what does it mean for SEO?

"Google Discover is a personalised content discovery platform. We take a look at how it works, what kind of content gets featured and how to pay your way in. [...]

You don’t have any targeting options like keywords or location targeting to pinpoint specific users. Google is in charge of delivering content to the most relevant audiences and you have to let its algorithm take the lead."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: Reducing abusive notification content.
  • Live: Google Maps square pins for ads.
  • Google Ads introduces new tools and notifications.
  • Google moves one step closer to ads that can deliver personalization and privacy.
  • Google My Business seems to have fixed the wait times bug.

3. Previous articles