Weekly SEO news: 5 January 2021
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to check the indexability of your web pages

If your web pages have the wrong HTTP status codes, Google and other search engines won't index your web pages. Unfortunately, many webmasters don't know that their pages deliver the wrong HTTP status codes. If search engines, do not list your pages, you should check their indexability.

How to check the indexability of your web pages

What are HTTP status codes?

HTTP status codes are issued by a server in response to a client's request made to the server. HTTP status codes are separated into five categories. Only status codes that start with 2 mean that the request was successfully received, understood, and accepted. In general, web pages should deliver a "200 OK" status code.

All other HTTP status codes mean that there was a problem with the requested page. For example, 3xx codes usually mean that the page redirects to another URL, 4xx codes mean that the page could not be found, or that there was another problem with the request. 5xx HTTP status codes mean that there was a problem with the server that delivers the page.

If you want to make sure that Google and other search engines list your web pages, your web pages should deliver a "200 OK" HTTP status code.

How to check the HTTP status code of your web pages

You should check the status codes of your web pages regularly. There can always be changes on your server that inadvertently change the HTTP status codes.

The easiest way to check the status codes of your web pages is to use the website audit tool in SEOprofiler. The audit tool automatically checks all pages of your site and it shows indexability issues on the page "Indexability":

View all HTTP status codes of your website

Click the "Show pages" button next to a status code to view the pages on your website that have the corresponding HTTP status code. It's as easy as that.

Other factors that influence the indexability of your web pages

In addition to the HTTP status code of your web pages, the website audit tool also checks other things that influence the indexability of your web pages, including canonical tags, robots.txt and noindex tags.

The website audit tool checks your web pages for many more signals that influence the position of your web pages on search engines: duplicate content, empty titles, click depth, body text, etc.

Check the HTTP status codes of your web pages now

Create your SEOprofiler account now to check the HTTP status codes and the indexability of your web pages. The website audit report will run immediately after creating your account:

Check your website indexability now

Stay safe during these difficult times!

2. Internet marketing news of the week

Danny SullivanGoogle: Passage indexing won't change the look of the search results

"Google's Danny Sullivan said on Twitter that Google's new passage indexing won't change the look of the search results. [...] Passage ranking has nothing to do with display. It's simply another ranking mechanism we will use to identify pages best relevant for a search."


Google: Why you see portions of your site go up or down after algorithm updates

"It depends on the specific algorithm, what scores the algorithm can generate at a granular level and what it has to assume or guess for the other pages it does not have enough data to generate at that granular level."

John MuellerGoogle: the page experience update and passage indexing are very different things

John Mueller said on Twitter that Google's page experience algorithm and Google's passage indexing are very different things that are not related to each other.


Some early observations on the Google December core update

"If you saw declines in traffic and your site is alt-med, it is quite possible that you have done nothing wrong, but rather, Google is now able to surface some of the good content on your competitors’ pages and recognize it as more helpful than yours. However, if your site speaks on alternative medical topics and is not well supported with scientific research, recovery may be difficult."


+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Inside the Google-Facebook ad deal at the heart of a price-fixing lawsuit.
  • Google My Business is testing "Services" justifications.
  • Timnit Gebru’s exit from Google exposes a crisis in AI.
  • Google has a "practice problems" section in the search results.

3. Previous articles