Weekly SEO news: 26 January 2021
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. How to find better keywords for SEO and SEM (Google Keyword Planner alternatives)

If you want to get high rankings on Google and other search engines, you need good keywords. If you optimize your web pages for the keywords that your customers are searching for on Google, you will get many more customers.

better keyword research in 2021

Google's Keyword Planner is limited

Most people use Google's Keyword Planner to do their keyword research. Unfortunately, Google's Keyword Planner data is limited. You need an active campaign on Google Ads and Google can limit the data if you do not spend enough on Google ads.

If you just use Google's Keyword Planner, you won't get all of the keywords that will drive targeted visitors to your website. That's the reason why you need an alternative to Google's Keyword Planner.

Many different keyword research tools for better results

The keyword tools in SEOprofiler help you to find better keywords for SEO (search engine optimization) and SEM (paid search engine marketing).

The most important keyword tool in SEOprofiler is the keyword suggestion tool. It helps you to get new keyword ideas for your search engine optimization campaigns and it is a great alternative to Google's Keyword planner. Just enter a keyword and you will get keyword suggestions with a log of additional data:

An alternative to Google's Keyword Planner: the keyword suggestion tool

With the keyword suggestion tool, you can find the best keywords quickly and easily:

  • Collect keywords: Click the checkbox next to the keywords that you want to use for your Google Ads campaigns. The keyword will then be added to the temporary keyword list.
  • Refine suggestions: The first column shows the keyword suggestions. Click a keyword to refine the suggestions for this keyword.
  • Monthly search volume and progression: The second column shows the average number of monthly searches for the keyword. The chart next to the keyword shows the monthly search volume from January to December. Click the chart or the search number to view the keyword details box.
  • Cost per click: The "CPC" (cost per click) column shows the cost per click when you advertise for the keyword on Google Ads.
  • Competition: The "Competition" column shows how many websites advertise for the keyword. The higher the number (from 0 to 100), the more websites advertise for the keyword.
  • Opportunity: The opportunity column shows how lucrative the keyword is. A high opportunity value means that it is relatively easy to get high rankings for the keyword, and that the keyword will send a good amount of visitors to your website.

    The value is calculated by combining competition, CPC, searches, and the number of words in the keyword.

  • Work with your keywords: You can do the following in the "Actions" column: open the keyword details box, optimize a page of your website for the keyword, monitor the rankings of your web pages for the keyword, search Google for the keyword, view the Google Trends page for the keyword.

Related keywords, competitor keywords, and more

SEOprofiler also enables you to spy on the keywords for which your competitors have high rankings on search engines. You can also view the keywords for which your competitors advertise on Google Ads.

In addition, the ranking monitor in SEOprofiler shows you keywords that are related to your monitored keywords. This helps you to find long tail keywords that are actually searched for on Google:

Find related keywords: popular long tail keywords

Get the best keywords for your website now

Create your SEOprofiler account now and use the keyword tools in SEOprofiler to get more visitors with better keywords:

Find the best keywords now

Stay safe during these difficult times!

2. Internet marketing news of the week

John MuellerGoogle's Gary Illyes: HTTPS headers are not a thing

"When you spend 2 hours arguing with a prominent SEO that 'HTTPS headers' is not a thing, finally ruining their day by telling them we definitely won't change our dev docs to say 'HTTPS headers' instead of HTTP headers."

Google's John Mueller: digital PR is okay

"I love some of the things I see from digital pr, it's a shame it often gets bucketed with the spammy kind of link building. It's just as critical as tech SEO, probably more so in many cases."

John MuellerJohn Mueller: a paid link is a paid link

Google's John Mueller said on Twitter that it doesn't matter how you pay for you link (money, time, whatever). A paid link is a paid link:
"That sounds like an unnatural link. IMO it's kinda pedantic to go through all possible iterations; in practice it's pretty clear cut & obvious, as you know."

Google new mobile search design side by side comparison

"On Friday afternoon, Google announced the beginning of the rollout of its new mobile search results design. [...] I doubt these changes will have any significant impact on click through rates from the old version but it does give a somewhat fresher look."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: search engines don use the revisit-after meta tag.
  • Google: the most restrictive indexing rule wins.
  • Annoying call to action overlays can hurt your Google rankings.
  • Google is pushing local news.
  • Google: how to remove potentially illegal or unauthorized content on Google.
  • Google threatens to shut down search in Australia if digital news code goes ahead.
  • Google job training rich results no longer show on Google search results.
  • Brussels zeroes in on Google’s adtech business.

3. Previous articles