Weekly SEO news: 2 February 2021
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to optimize your website step-by-step for high rankings on search engines

If you do the right things in the right order, you will save a lot of time and money. Do the following things to get high rankings in Google's regular results as quickly as possible:

How to optimize your website

Step 1: understand how SEO works

Read the chapter "The basics" in the SEOprofiler manual to learn how search engine optimization (SEO) will help you to increase your sales. You will save a lot of time if you understand the basic concept of search engine optimization before you start.

For example, it is important to know that a single spam element on your website can destroy all of your other activities.

Step 2: choose your keywords carefully

Take some time to find the right keywords for your website. The most obvious keywords usually aren't the best keywords for SEO.

It is not important that your website is ranked for popular keyword that many people search for. It is important that your website is ranked for keywords that attract targeted visitors who will buy something on your website. Further information about keyword research can be found here.

Step 3: optimize your web pages

Optimizing your web pages is important if you want to get high rankings on Google and other search engines. Links are important, but the content of your web pages is the foundation of your rankings. Further information about web page optimization can be found here.

Step 4: get good links from other websites

If more than one page is relevant to a keyword, the page with the best links will get the highest ranking. Links are an important ranking signal in the algorithm of Google, Bing and other search engines. Further information about link building and link analysis can be found here.

Step 5: check your results

When you have done all of the above, you can use the Ranking Monitor in SEOprofiler to find out how search engines rank your website. Note that it is not important that your website has high rankings for all possible keywords. Your website must have high rankings for the right keywords that lead to sales.

Search engine optimization is not about getting high rankings for popular keywords. Search engine optimization is about getting high rankings for keywords that deliver buyers to your website. Further information about result checking can be found here.

Optimize your website as efficiently as possible

The SEOprofiler manual contains many checklists that help you to work as efficiently as possible. The project overview page in your SEOprofiler account also has a step-by-step list that guides you through the optimization process. You can create your SEOprofiler account here:

Optimize your website now

Stay safe during these difficult times!

2. Internet marketing news of the week

GoogleGoogle launches 'About this search result' feature

"Starting today, next to most results on Google, you’ll begin to see a menu icon that you can tap to learn more about the result or feature and where the information is coming from. With this additional context, you can make a more informed decision about the sites you may want to visit and what results will be most useful for you."


Discussion: logos are being removed from GMB profiles

"I have 15 GMB profiles in my account and over the last week all have been removed. When I go into images within each accounts dashboard the logos are still visible. I have removed and re uploaded to the listings but still it doesn't display."

John MuellerGoogle might penalize a network owned by the same company with the same manual action

Google's John Mueller said on Twitter that Google might penalize a whole website network with the same manual action: "It's certainly possible -- if they're built the same way, then it would be reasonable to apply the same manual action."

Google ranks pages but overall site greatly influences the ranking pages

"Google does rank individual web pages but those web page's rankings in Google can be greatly influenced in a huge way by overall site factors and site quality."


+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google Australia shows banner above news results.
  • From January 31, 2021 http://data-vocabulary.org markup will stop being eligible for Google search result features and enhancements. There are better ways.
  • Google testing red hotel pins.
  • Google may not display Web Stories that are teasers.
  • Google removed gold stars in the organic results for attorneys this month.
  • Google Ads testing a new label on mobile.
  • Google labels black-owned businesses.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.