Weekly SEO news: 9 February 2021
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to get a professional SEO audit of your website as easy as 1-2-3

A professional SEO website audit can greatly increase the rankings of your website on Google, Bing and other search engines. Website errors can harm your Google rankings and they lead to a bad user experience.

Improve your web pages and get better rankings

Eliminating website errors leads to higher rankings in search engines. An improved UX (user experience) leads to more sales.

  • Remove technical errors that keep search engines away.
  • Improve web page elements that can perform better.
  • Eliminate spelling mistakes.
  • Discover technical problems that only search engines see.

The website audit tool in SEOprofiler checks your web pages quickly and easily. Just enter your website URL and the website audit tool will immediately create a report for you:

SEO audit overview: errors, warnings and notices

Get a comprehensive SEO website audit report

The website audit tool in SEOprofiler checks all things that have an impact on the indexability of your web pages.

The issues are grouped into errors (critical), warnings (important, but not critical) and notices (not critical). Correcting these issues ensures that search engines can index all of your pages correctly.

The website audit tool also checks other things such as spelling mistakes, the security settings of your site, duplicate content, click depth, and much more.

SEO website audits for mobile web pages

The majority of online searches are carried out on mobile devices. It is important that your web pages can be accessed from these mobile devices.

The website audit tool enables you to check your web pages as if they were accessed from a mobile phone.

Ensure that your web pages work on smartphones, tablets, desktop computers and all other devices.

SEO audit settings: check your mobile pages

Analyze the internal links on your website

The internal link structure of your website has an impact on how search engines index and rank your web pages.

The website audit tool checks the internal link structure of your website, and it tells you how many clicks visitors and search engines need to access the pages on your site.

Get the most linked internal pages of your website, the most linked images, etc. You also get an analysis of the external links.

SEO website audit: the internal link structure of a website

Optimize the performance of your web pages

Google and other search engines prefer fast web pages. The website audit tool checks how quickly your web pages load.

Find slow pages on your website and improve their performance. Faster pages get better rankings.

The faster your web pages load, the better. The website audit tool helps you to improve the performance of your web pages.

SEO audit: web page load time

Fix duplicate content problems

Although there is no penalty for duplicate content, it is more difficult to get high rankings with duplicate content.

The reason for that is that search engines have to decide which version of the pages with the same content they pick for the results. More often than not, they pick the wrong pages.

The website audit tool helps you to identify and delete duplicate content on your website.

SEO audit: eliminate duplicate content

Analyze the indexability of your web pages

Can search engines index all of your web pages? You might block search engine bots without knowing it.

The website audit tool checks the indexability of your web pages and the response codes that your web pages send to visitors.

If your pages send the wrong HTTP status response codes, search engines won't visit your pages. The website audit tool makes sure that search engines can visit all pages.

SEO audit: web page indexability

Check the security settings of your server

Your website should be secure and it should be protected against attacks. The website audit tool checks the security settings of your website.

Google prefers secure HTTPS pages. Although it is only a minor ranking signal, secure web pages get better rankings.

SEO audit: the security settings of your server

Your website has errors that need to be fixed

Even if you're thing that your website is error-free, it's probably not.

The more pages your website has, the more likely it is that there are many errors that have to be corrected.

Even if your web pages were error free when you published them, there can be several things that you have to fix: links can get broken, servers can have problems, there might be duplicate content issues, etc.

All of these errors can have a negative impact on the search engine rankings of your web pages. The website audit tool helps you to make sure that your web pages do not contain errors that can cause problems with search engines.

Remove your website errors now!

Create your SEO website audit report now and remove all errors. You can create your SEOprofiler account here:

Try SEOprofiler for free

Stay safe during these difficult times!

2. Internet marketing news of the week

GoogleGoogle can recognize the topic of a website

"Also for search engines, if Google can recognize that a site is good for the broader topic, then it can surface that site for broader queries on the topic as well. Google doesn't have to focus on individual pages to surface the site for that broader topic."

Google Ads expands phrase match

"We’re bringing the best of broad match modifier into phrase match. As a result, phrase match will expand to cover additional broad match modifier traffic, while continuing to respect word order when it’s important to the meaning. This makes it easier to reach customers and manage keywords in your account."

Editor's note: Further information can be found here.

GoogleWhy Google’s approach to replacing the cookie is drawing antitrust scrutiny

"Google’s decision to kill off third-party cookies has already elicited multiple antitrust lawsuits and a U.S. congressional probe. Now, its attempt to replace the cookie is attracting regulatory attention."

Google Ads auto applied recommendations: every setting, explained

"Where are clearly types of recommendations that you as an advertiser would want to keep an eye on. If you don’t closely monitor your ads account, it becomes easy for the system to inadvertently lose track of the goal. This does not happen with malice, but rather through inattentiveness to Campaigns, especially at the granular level of the ad units and keywords."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Video: Duplicate content (and what to do with it).
  • Google hides some images behind a Covid-19 warning.
  • Google Ads announces new automation tools.
  • Google News Showcase launches in Australia.
  • Open source: Google wants new rules for developers working on 'critical' projects.
  • Google releases several new Google Maps updates for Android and Android Auto.
  • Google explores alternative to Apple’s new anti-tracking feature.
  • Google patches an actively exploited Chrome zero-day.
  • Google brings desktop Search redesign to music queries.
  • Google will suspend merchant sites that show higher prices at checkout.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.