Weekly SEO news: 16 February 2021
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. What SEO and running have in common

SEO (search engine optimization) and running have a lot in common. Successful search engine optimization is a marathon. If you want to reach the finish line in a marathon, you have to have to get in shape. If you want to get high rankings on search engines, there are several things that you have to do.

2021: SEO is a marathon

1. Be willing to change and be willing to work

Good SEO programs and SEO services will tell you what you have to do but the work is up to you. You must also implement the changes on your website. Take the advice of your SEO fitness coach and do something. Try to improve your website.

Do not search for reasons why improvement is not possible. Do the things that are necessary to bring your website into shape even if it requires some work.

2. Be honest to yourself

If you want to be fitter then you shouldn't go to the refrigerator at night and pretend that you didn't. If you want to get higher rankings on Google, you shouldn't torpedo your search engine optimization efforts by doing things with your website that you like but aren't recommended by the SEO service.

3. It helps a lot if you have the right equipment

It's easier to work out if you have the right equipment. If you want to run long distances, you need running shoes. If you want to get on Google's first result page, you need a good domain name, a good server, clean web pages and a good SEO tool. It will be much easier to get good results then.

4. Do not try to game the system

If you want to be fitter without working out, you might take some pills. This can work for some time but ultimately, the pills will make you sick and destroy your body.

If you want to get quick search engine optimization results, you might consider spammy techniques that promise immediate or very fast results.

These methods can work for some time but Google detects all spam methods sooner or later and your website will be banned from the index.

Get high rankings now

Your website will get the rankings that it deserves if you're not afraid to act. It's not easy to get top 10 rankings on Google but it's also not difficult if you do the right things.

If you haven't done it yet, try SEOprofiler now. SEOprofiler helps you to get your website in shape and it will also help you to get high rankings on Google and other search engines:

Try SEOprofiler for free

Stay safe during these difficult times!

2. Internet marketing news of the week

GoogleGoogle passage indexing is live in the US

"Passage ranking launched yesterday afternoon Pacific Time for queries in the US in English. It will come for more countries in English in the near future, then to other countries and languages after that. We'll update this thread as those further launches happen."

Google: use HTTP status code 503 for temporary outages of your website

"Occasionally we see sites temporarily closing functionality, encouraging users to take action on an issue they care deeply about. [...]  This can have a negative effect on your site's overall visibility in search. However, you can also do it in a way that's neutral for search [...] Returning a 503 HTTP result code tells search engines to ignore the current content, and to come back again a bit later."

Editor's note: Check the HTTP status codes of your web pages with the website audit tool in SEOprofiler.

John MuellerGoogle: domain length is not a ranking factor

"Domain name or URL length is not a factor. Shorter is not better for SEO. Maybe better or easier for marketing, which is separate.

We do use length lightly for canonicalization, but that's choosing between 2 versions of the same thing (eg, /home/ vs /home/index.html)."

Google: SEO for Google Images

"John Mueller, Search Advocate at Google, dives into how images work on Google, using images to achieve your site's goals, and SEO and optimization best practices for images."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google does not penalize websites for missing logos or footer links.
  • Google improves image search results.
  • Google's expansion of scroll-to-text in Search continues.
  • Google has been allowing advertisers to exclude nonbinary people from seeing job ads.
  • Analysis: Google partners brace for hit as search giant threatens Australia exit.
  • Microsoft urges US to 'copy' Australian push to make tech giants pay for news.
  • It's difficult to detect ads in Google's new dark mode.
  • Microsoft: Zero-shot spelling correction at scale for 100-plus languages.
  • Many hijacked listings on Google Maps.

3. Previous articles