Weekly SEO news: 23 March 2021
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Technical SEO: how to get a technical SEO audit of your website today

Regular technical audits of your website are important. Servers can have problems, links can change, and there can be many other things that can have a negative impact on the search engine rankings of your website.

A bad user experience also leads to fewer sales. You should regularly run technical website audits to avoid problems. Get regular website audits in three easy steps:

Step 1: Create a project for your website

Creating a project just means that you tell the website audit tool which website you want to check. Click the 'Add new project' button on your account overview page and enter the address of your website. That's all there is to it.

When you create a new SEOprofiler account, the first project will be created automatically.

Step 2: The report will be created automatically

After creating the new project, the website audit report will be created automatically. Select Website audit > Overview in the menu on the left in your SEOprofiler account. You will see an overview of the errors that were found on your website:

Filter the checked files in the website audit tool

The website audit tool checks many different things that have an impact on the position of your web pages in the search result pages of Google and other search engines.

Step 3: Fix the errors

Open the page Checked files in the website audit tool to get an overview of all checked pages.

By defaults, the checked files are sorted by the number of issues that have been found. You use the filters on the top of the page to show files that contain particular errors:

Filter the checked files in the website audit tool

The pages shows the list of files that have been checked. To get the error details for a page, click the Details button next to a page URL:

SEO audit details

Indexability, structured data, AMP, and other technologies

In addition to the pages Overview and Check files the website audit tool also analyzes many other things, such as the indexability of your web pages, the usage of structured data and other technologies on your pages, AMP pages, the security settings of your server, and much more:

SEO audit: indexability, technolgies, AMP, and more

The website audit tool also checks your pages for spelling mistakes. You can select 47 different dictionaries for the spell check. The audit tool also supports multi-language websites.

Invisible errors and SEO audits for mobile websites

Some errors cannot be seen by browsing your website. For example, your web pages might send a '404 not found' HTTP status code to search engines although users see the correct page. This will cause massive ranking problems. The website audit tool finds these errors.

The website audit tool also enables you to check your website as if it was requested from a mobile device. You also get screenshots of your website for different devices:

SEO audit: different devices

Create your audit report now

Create your SEOprofiler account now to get a website audit report for your own website. The website audit tool in SEOprofiler automatically checks your web pages once per week. You can also create audit reports manually.

2. Internet marketing news of the week

Gary IllyesGoogle's Gary Illyes: we don't make up URLs for main crawl

"We generally don't 'make up' URLs for main crawl. we have to see the URLs to crawl them (in form of anchors, sitemaps, rss, etc.). chrome is not one of the discovery sources so we must've seen those URLs somewhere."

Google: technical issues can cause ranking problems

"That graph, going to almost zero, looks very much like a technical issue on your end. Maybe a CDN or firewall that's deciding to throw up some kind of block for Googlebot."

John MuellerJohn Mueller: Google doesn't count your blog posts

"Google doesn't count your blog posts. I'd focus on quality rather than quantity. Make something truly awesome, unique, compelling, & insightful. If that's a single page, it's a single page. More pages, or more words on a page, don't make something better."

Googlebot crawls for many Google tools

"Googlebot is essentially the infrastructure, there are various services that use the same infrastructure since it tends to be well-supported & reasonably safe (prevents sites from being hammered by too many requests, robots.txt handling, deal with redirects, etc)."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google’s privacy push draws U.S. antitrust scrutiny.
  • Google gives Lens a new logo that better reflects its camera functionality.
  • Microsoft Bing Search replaces magnifying glass with search button.
  • Google Merchant Center: Regional availability and pricing available in the United States.
  • Introducing a new summary view for Google Ads.
  • Google to move last batch of sites to mobile-first indexing soon. (You can check mobile indexing with the website audit tool).

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.