Weekly SEO news: 6 April 2021
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Here are the latest website promotion and Internet marketing tips for you.

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Better keywords = more customers

The keywords that you choose for your web pages are the most important factors that decide whether you will succeed with your website or not. A number 1 listing on Google can be pointless if you have that listing for the wrong keyword.

You need a better keyword tool.

If you target the wrong keywords, you'll waste a lot of time, energy and money.

You don't know the best keywords for your website

Many business owners think that they already know the best keyword for their websites. If they haven't done some research, they are usually wrong. There are several reasons for that:

  1. You know your business much better than anybody else. You know the special terms that are used in your branch and you know what you should search for when you're looking for products like yours.
  2. Your customers don't know as much as you. They don't know your terminology and they might use totally different keywords. For example, people might search for the keyword "nose job" while your professional pride tells you that you should use the word "rhinoplasty." If you don't use the words that your customers use, your website won't be found.
  3. The intention of the searcher is important. Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing.

It's very important that you take some time to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in no time.

A keyword database with more than 249 million keywords

The keyword suggestion tool in SEOprofiler is a powerful tool that helps you to get new keyword ideas for your search engine optimization campaigns. It's keyword database contains 249 million keywords.

The keywords that you choose are the most important factors that decide whether you succeed or not.

Use the wrong keywords and you will waste a lot of time and money. Use the right keywords and you will get many more targeted website visitors.

get a better keyword suggestion tool

The keyword suggestion tool in SEOprofiler is an international keyword tool.

You get keyword suggestions for 72 countries and languages, including English, Spanish, German, French, Dutch, Italian, and many more.

Get keywords that are related to your website

When you check your rankings with the Ranking Monitor in SEOprofiler, you will automatically get related keyword suggestions.

These keyword suggestions are keywords that are related to your website, but you aren't tracking these keywords yet.

related keyword suggestions

Do not miss out on keywords that can send your website many more visitors.

Many more keyword tools

Google ranks topics. Optimize different pages of your website for different keywords that are all related to the topic of your website to show Google that your website is relevant to this topic.

SEOprofiler offers many more keyword tools that help you to find the best keywords for your website. You can create your SEOprofiler account here:

2. Internet marketing news of the week

John MuellerGoogle's John Mueller answers five SEO questions in 1:55 minutes

Avoid duplicate canonical tags. Dates in URLs do not affect your rankings. You can use CDN's. It's fine to use a single URL. You need not include your Google verification file in your sitemap.xml file.

In 2020, two thirds of Google searches ended without a click

"As you can see above, the organic CTR on desktop is still more than 50%. Desktop (which includes laptops and larger tablets in this analysis), also showed quite a bit more paid CTR. In the United States, I suspect these numbers are larger, and in countries and regions with fewer advertisers and less ad dollars, it’s likely less."

John MuellerJohn Mueller: Google groups subdomains together

"It's possible we're already grouping the subdomains together for crawl budget -- our systems try to figure out which infrastructure belongs together. I suspect you would see some crawling fluctuations there, but that settles down automatically as our systems figure it out."

Google: We can recognize & understand pagination through internal links

"Google is no longer using [rel prev/next] and no longer needs to. Google is now 'able to recognize common types of pagination setups on our own.' [Google] can process those as normal internal links and understand the context from there."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • FLoC is coming — Here’s what we know so far.
  • Google says 'not up to us' to dictate how news companies spend its $1 billion.
  • Most sites don't have issues with crawl budget.
  • Fake COVID vaccine ads hit Google.
  • Fake bot traffic has no effect on Google Search.

3. Previous articles