Weekly SEO news: 18 May 2021
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Here are the latest website promotion and Internet marketing tips for you.

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. The winner takes it all (in round three)

Website promotion is often a "the winner takes it all" game. The best website will get the deal and all other websites will get nothing, no matter how good they are.

Suppose someone wants to buy a new smartphone. The person searches Google, takes a look at the first results page and then decides to buy something on one of the sites. One site gets the sale and the other sites get nothing.

You can be the winner!

You just have to be slightly better

The above has an important implication: you just have to be slightly better than your competitors to get many more sales.

If you make the change from being one of the discarded sites to the site that is chosen by the searcher then your sales will increase dramatically. You'll make the change from getting nothing to getting everything.

Your website has to survive three rounds in the fight for the customer:

Round 1: choose the right keywords

Being better than your competitors starts with choosing the right keywords. If you target keywords that aren't used by the people who want to buy then you might get a lot of visitors but no sales.

Your web pages should be optimized for the keywords that attract people who are looking for the products and services that you sell on your website and who are ready to buy.

The keyword tools in our web-based website promotion tool SEOprofiler will help you to find the best keywords for your website. Further information on different keyword types can be found in the manual.

Round 2: get on the first results page

Of course, it is important to target the right keywords. However, your website must also be found on the first results page of Google and Bing to attract customers.

Most people only take a look at the first results page. If your website cannot be found there then potential customers won't find your website.

Use the tools in SEOprofiler to optimize your website so that it will be listed on the first results page for your keywords. This is crucial if you want to get the sale.

Round 3: create a convincing website

It's not enough to be listed on the first search engine result page. Your website must also be convincing. It should give the customer what he is looking for, it should have a professional design and it should make it as easy as possible to buy.

That is why it is so important to work on improving the conversion rate of your web pages. By improving your conversion rate, you can generate more money "out of thin air" from your existing rankings.

A trustworthy and professional website with a good conversion rate also has positive side-effects. Your customers probably will stay longer with your company and people are more likely to link to your website.

Be the winner!

It takes some time to optimize your web pages, but it is worth the effort. Even small changes can have a huge impact on the number of sales that you get. Make the change from being one of the discarded sites to the site that gets the sale and your sales will go through the roof.

Remember that your competitors are also working on their websites. Even if you are better than your competitors you have to continue with the optimization to stay ahead.

The SEO tools in SEOprofiler help you to reach your goals.

If you haven’t done it yet, try SEOprofiler now:

2. Internet marketing news of the week

John MuellerGoogle: PBNs (private blog networks) are pretty obvious

"Usually nobody has to leak a PBN, they're pretty obvious to the appropriate tools & basic scripts. [...] There's nothing unique about PBNs, they're just link schemes like others have been for many years. We respond to link schemes in a variety of algorithmic and manual ways. We have a lot of practice, and much of it is fully automated."


Google gets the date of your article, even if you hide it

Google's John Mueller said on Twitter that Google gets the date of a blog post, even if you hide the date: "Even when you publish something without a date, Google still keeps time." Changing or hiding the date on a page doesn't have an impact on the rankings of the page.

John MuellerGoogle: a well ranking website won't rank well forever

"Just because a site is ranking well now does not mean it will continue ranking well forever - changes are common. I'd take a step back and consider how your site might fit in. Also Fg ~ 1/d^2 so you also have more breathing room that way."

Google: there have been smaller updates since the last core update

"We haven't had a broad core update. We do announce those. That said, we have updates all the time. Sites can move around for smaller updates; sites themselves make changes; content overall changes that produces changes.

Editor's note: The SEO tools in SEOprofiler help you to keep up with ranking changes.


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