Weekly SEO news: 15 June 2021
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1. Keyword suggestion tool: how to find the best SEO keywords for your website

You need good keywords if you want to get high rankings on Google and other search engines. If you optimize your web pages for the right keywords, you will get more customers.

Your alternative to Google's Keyword Planner

Most people use Google's Keyword Planner to do their keyword research. Unfortunately, Google's Keyword Planner data is limited. You need an active campaign on Google Ads and Google can limit the data if you do not spend enough on Google Ads.

If you just use Google's Keyword Planner, you won't get all of the keywords that will drive targeted visitors to your website. That's the reason why you need an alternative to Google's Keyword Planner.

SEOprofiler offers many powerful keyword research tools

The keyword tools in SEOprofiler help you to find better keywords for SEO (search engine optimization) and SEM (paid search engine marketing).

The most important keyword tool in SEOprofiler is the keyword suggestion tool. It helps you to get new keyword ideas for your search engine optimization campaigns and it is a great alternative to Google's Keyword planner. Just enter a keyword and you will get keyword suggestions with a log of additional data:

An alternative to Google's Keyword Planner: the keyword suggestion tool

With the keyword suggestion tool, you can find the best keywords quickly and easily:

  • Collect keywords: Click the checkbox next to the keywords that you want to use for your Google Ads campaigns. The keyword will then be added to the temporary keyword list.
  • Refine suggestions: The first column shows the keyword suggestions. Click a keyword to refine the suggestions for this keyword.
  • Monthly search volume and progression: The second column shows the average number of monthly searches for the keyword. The chart next to the keyword shows the monthly search volume from January to December. Click the chart or the search number to view the keyword details box.
  • Cost per click: The "CPC" (cost per click) column shows the cost per click when you advertise for the keyword on Google Ads.
  • Competition: The "Competition" column shows how many websites advertise for the keyword. The higher the number (from 0 to 100), the more websites advertise for the keyword.
  • Opportunity: The opportunity column shows how lucrative the keyword is. A high opportunity value means that it is relatively easy to get high rankings for the keyword, and that the keyword will send a good amount of visitors to your website.

    The value is calculated by combining competition, CPC, searches, and the number of words in the keyword.

  • Work with your keywords: You can do the following in the "Actions" column: open the keyword details box, optimize a page of your website for the keyword, monitor the rankings of your web pages for the keyword, search Google for the keyword, view the Google Trends page for the keyword.

Related keywords, competitor keywords, and more

SEOprofiler also enables you to spy on the keywords for which your competitors have high rankings on search engines. You can also view the keywords for which your competitors advertise on Google Ads.

In addition, the ranking monitor in SEOprofiler shows you keywords that are related to your monitored keywords. This helps you to find long tail keywords that are actually searched for on Google:

Find related keywords: popular long tail keywords

Get the best keywords for your website now

Create your SEOprofiler account now and use the keyword tools in SEOprofiler to get more visitors with better keywords:

2. Internet marketing news of the week

GoogleGoogle demotes libelous content in search through its predatory sites algorithms

"Google will continue to try to surface high quality, relevant content while downgrading sites that attempt to exploit peoples' reputations. [...] Google told us it has already deployed changes to its algorithms but it plans to continue to make changes to catch exploitative sites."


Google uses spam emails to improve the ranking algorithms

On Twitter, Google's John Mueller and Gary Illyes confirmed that they use the link spam requests that they get to improve Google's ranking algorithm: "Yes, we do use these kinds of lists to check our existing manual actions & algorithmic classifications, as well as to expand them. [..] Obviously you can't just drop the list of URLs into a file blindly though."

GoogleThere was no product review update; a core updates can impact product review sites

"[Google's Danny Sullivan] has confirmed a product reviews update is most likely not to credit or blame for this product reviews site being impacted during the core update - but rather the core update is the reason behind the traffic change."

Being listed in Google news doesn't guarantee many visitors

Google's John Mueller explained that on Twitter: "Just because a site is accepted in Google News doesn't mean it'll get a lot of traffic from Google News."

Editor's note: Optimize your website with the SEO tools in SEOprofiler to get more visitors.


+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google testing custom backgrounds for food searches.
  • Google Chrome ends simplified domain experiment.
  • Google claims it is using A.I. to design chips faster than humans.
  • Google pledges to work with UK regulator in plan to remove browser cookies.
  • Update Google Chrome right now to avoid a zero-day vulnerability.
     

3. Previous articles