Weekly SEO news: 22 June 2021
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1. Google: Quality is a site-wide ranking signal

In a video on YouTube, Google's John Mueller said that Google needs to understand the overall website. Google ranks single web pages but they also consider the quality of the website.

Google ranking signals

"We would probably see a mix. So on the one hand we do index things page by page, we rank things page by page but there's some signals that we can't reliably collect on a per page basis where we do need to have a bit of a better understanding of the overall site. And quality kind of falls into that category.

So in a case where you're significantly improving the quality of one page of a website then that does help that one page to improve a bit in ranking but kind of the overall effect of the whole website's quality that's something that takes a bit of time and where we really have to see that okay overall all of these things have changed. So kind of like more than just that one page. And then we can kind of see that website as a whole as being a little bit better with regards to quality."

You can view the video here.

How to optimize your website

According to John Mueller, Google uses both page level signals and website level signals to rank web pages in the search results.

The search engine optimization tools in SEOprofiler help you to improve the quality of your website. The tools also help you to get higher rankings on Google and other search engines.

2. Internet marketing news of the week

John MuellerGoogle: We don't have a notion of page authority

"John Mueller from Google said on Twitter that Google does not have the concept of page authority. 'We don't have a notion of page authority,' John Mueller said. How does this differ from maybe site quality, well, that is a good question."

Google's page experience update will be completed by the end of August

"The page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021." Further information about the update can be found here.

John MuellerGoogle: a 50% jump in organic traffic can happen

"A jump sounds like a positive change - congrats! Big changes can & do happen, in both directions (when sites go up, others need to go down - we can't just fit more sites next to each other in the same UI."

Editor's note: Optimize your website with the SEO tools in SEOprofiler to get more visitors.

Microsoft Advertising launches new Tours and Activities ad format

"Microsoft Advertising is introducing Tours and Activities ads, a new ad format that is unique to the platform [...] Tours and Activities ads are feed-based ad types that can display for relevant queries; advertisers in the U.S. and UK can sign up for the open beta."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • DuckDuckGo’s quest to prove online privacy is possible.
  • Google: Changes are on the horizon for Top Stories Carousel.
  • A bug showed Google ads on AMP websites of publishers.
  • Federal legislation proposed to stop Google preferencing itself.
  • UK regulator to investigate Apple and Google over mobile phone OS dominance.

3. Previous articles